Engagement Specialist
2023-2024 School Year
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Job Description
The Engagement Specialist will be responsible for managing social media platforms, photography & video and will engage community and alumni members both internally and externally.
Primary Responsibilities:
Social Media
? Manage SM presence across all channels
? Manage SM calendars & scheduling
? Lead effort to develop and implement social media strategy across multiple platforms (both short term and long term)
? Work closely with contracted partners to ensure consistency and efficiency of digital campaigns
? Work with divisions, departments, and entire community to identify, facilitate, and collect content for social media channels and campaigns
? Support official ASD handles (athletics, changemaker, etc)
Photography & Video
? Lead process for capturing, editing, posting, and archiving photography and video
? Occasionally assist with on-campus photoshoots by third parties (ie Stu Williamson 2x year campus photography)
? Occasionally assist with video shoots by third parties (i.e. planning and setup for Red Monkey, HOC, etc)
? Manage the scheduling and storing of school photos by third-party photography company, liaise with ES/MS/HS administrative assistants for distribution
Community Engagement
? Work with departments and divisions to generate or capture content designed to be shared with our internal and external communities via website, social media, and publications
? Manage ASD mobile app (and team of administrators across the community) from design and strategy to execution
? Manage CRM to develop and implement workflows and touchpoints for attraction, retention, and stewardship purposes
Alumni Engagement
? Manage Alumni Facebook and LinkedIn pages
? Support the development (and manage upon completion) of an Alumni portal
Internal Display
? Ensure consistent, relevant, and mission appropriate information on main display (and displays that come online to central system)
? Create and manage calendar for main display
Analytics
? Monitor and analyze website and social media traffic data
? Prepare weekly reports with recommendations (both short and long term) to DoEM
? Work with departments to update individual pages based on analytics
Required Qualifications:
? Familiarity with managing a Customer Relations Management (CRM) system
? Experience managing social media campaigns and creating and managing Google Ad campaigns
? Experience with Search Engine Optimization and with creating and implementing customer experience workflows
Schoolwide Responsibilities:
? Openly support and abide by all school policies and procedures
? Model ASD ‘Core Values’ in interactions with the school community
? Represent the skills and attitudes of global citizenship, antiracism and intercultural sensitivity and proactivity
? Eager and willing to work in a collaborative team environment
? Demonstrate commitment to personal continuous professional growth and development
? Represent ASD with students, parents, colleagues, and broader school community in a professional manner
? Take on other duties as assigned by the immediate supervisor
Knowledge, Skills & Abilities:
? Advanced organizational skills and high level of attention to detail
? Problem-solving skills and solutions oriented mindset
? Team-oriented with ability to engage across multiple teams
? Professional and courteous demeanor
? Appreciation for the importance of confidentiality and data protection with regards to the handling of personal data
? Enthusiasm for networking
? Proponent of purposeful collaboration
? Desire and ability to design and implement strategies autonomously as needed
Terms of Employment
This position is classified as a support staff position and reports to the Director of Advancement. General working hours are from 7:45 am - 3:45 pm, Monday through Thursday and 7:45 am - 12:45 pm (on site) & 2:30 pm - 3:45 pm (remote) on Fridays. In some cases, flexibility with work hours is requested to meet the needs of the role. This position stipulates 220 working days.
ASD is deeply committed to the safeguarding and promotion of student welfare. Background checks will be conducted on all shortlisted candidates.
