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Business Development Representative

San Diego
Job Description

The Business Development Representative is responsible for prospecting, qualifying and generating new Marketing Qualified Leads (MQLs) to support Certify, Inc.’s team of Sales Executives and Managers.


  • Nurture and prospect warm business leads through phone, email and various outreach programs
  • Research and uncover information on organizations that have shown interest in Certify’s software by uncovering and reporting on key pieces of data
  • Identify gatekeepers, influencers and decision makers within organizations while determining the level of interest and project timelines
  • Build and cultivate B2B relationships by initiating communications and following up on inbound leads
  • Manage data for new and prospective clients, set tasks, record activity and manage lead pipeline within
  • Work with Lead Generation Manager, Sales Managers and VP of Sales and Marketing to develop and grow the sales pipeline
Skills & Requirements


  • A college degree is preferred but not required
  • 1+ years’ experience in an office, corporate, or B2B sales setting or commensurate experience conducting business via email and phone
  • Working knowledge of SalesForce and Pardot preferred, but not required
  • Knowledge of Microsoft Office and mobile internet applications
  • Experience with telephone sales calls, techniques, and etiquette within a professional B2B market
  • Strong influencing and negotiation skills
  • Ability to work independently as well as collaboratively with team members
  • Ability to simultaneously handle multiple time-sensitive leads
  • Excellent verbal and written communication skills