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Senior Search Marketing Manager
Job#: 154389
Positions: 1
Job Type: Full Time
Location: Woburn, MA
Department: Marketing
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Job Description

We are looking for a Senior Search Marketing Manager with strong analytical skills, a creative streak and a roll up your sleeves attitude.   As a member of the search marketing team you will be directly responsible for profit and loss within the campaigns you manage. The company currently has thousands of keywords and ads and a budget in the millions. Our ideal candidate will have a strong analytical background and existing paid search experience.  SEO experience is a plus. Reporting, analytics and Excel must be second nature to you.  Unbelievable growth opportunities exist!

Key Responsibilities:

Strategic

  • Achieve trial and booking goals for products
  • Test and implement changes to existing creative across Google/Yahoo/Bing
  • Work with the search marketing team to improve landing page flow and conversion
  • Monitor, research and recommend participation in emerging search marketing industry trends

Reporting

  • Work with database team to cull, revise and optimize key metrics
  • Develop concise presentations summarizing actionable insights, outcomes and implications in straight-forward and enlightening way
  • Generate weekly reports, including traffic and back-end accountability; spend and ROI levels by portfolio

Operations

  • Trafficking and quality-assurance of new campaigns
  • Create and set up tracking IDs
Skills/Requirements
  • Bachelor's Degree
  • 3-5  years search marketing experience
  • Highly analytical; able to sift through data to understand what’s working and finely tune campaigns
  • Creative thinker willing to experiment with new techniques
  • Microsoft Excel power user
  • Dedication to detail and accuracy
  • Ability to multi-task within a fast-paced, constantly evolving environment
  • Proactive and creative approach to problem solving 
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