Senior Manager, Advertising and Media Operations

US-TX-Dallas

Actions

Share This Job

Job Description

About ACTIVE:

ACTIVE Network® is the leading global marketplace for activities and events, connecting participants and activity organizers, while offering unparalleled business intelligence through our industry-leading data solutions and insights platform that helps organizers drive increased participation and revenue. ACTIVE Network annually processes nearly 100 million registrations and more than $3B in payments for over 42,000 organizers and 650,000 activities and events worldwide. Our enterprise-level ACTIVEWorks® platform offers organizers leading-edge SaaS technology that streamlines the administration of activities and events. Our ACTIVE Network Activity Cloud™ platform combines data analytics and business intelligence tools to provide actionable insights that help organizers better manage their events and increase participation. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas, with offices throughout North America, Europe, Asia and Australia. For more information, please visit ACTIVEnetwork.com and follow us on Twitter.

Job Summary:

Does the idea of leading the operational side of advertising at a major publisher excite you? Do you crave a high paced, exciting work environment? Then this role leading ACTIVE’s Ad Operations is right for you!

The Ad Operations Senior Manager role leads a team of people who are responsible for the implementation and execution of online marketing campaigns. The key responsibilities of this team are to get it up, get it right, deliver in full and deliver on time. The perfect candidate will be extremely detail oriented, technically savvy and thrives in high paced environments.

*This position has the option be remote.

Responsibilities:

Lead a team of Ad Operations Coordinators and Media Planning Consultants
Find and implement new ideas for operational efficiency, a key goal of the team.
Work closely with our sales teams to plan integrated deals that strike at unique KPIs, and then follow that up with internal coordination to help realize the plan once sold through.
Be responsible for finance, working with our accounting teams to make sure that the revenue is recognizable.
Campaign elements may include IAB, Special Offer Emails, Newsletters, Video, Mobile, Customizations, Takeovers, etc.
Work with clients and/or sales representatives to gather campaign assets and creative for an on time launch
Leverage SAAS solutions like DFP, AdBook, Lyris, BlueKai, Strongview and Site Catalyst to execute, track and analyze marketing campaigns
Use session inspectors to Test/QA all ad creative to ensure the ad is displaying/tracking accurately and all publisher specifications are met
Work with ad operations to troubleshoot any technical, tracking or performance issues
Provide technical support to sales, creative agencies, and organizational clients
Review and manipulate HTML to ensure accurate implementation of 3rd party tracking codes
Review daily reports to ensure accurate, on time delivery of advertising campaign
Provide analytical analysis of ad and email performance mid/post campaign, making optimization recommendations accordingly
Manage and optimize Active’s programmatic waterfall yield.
Keep abreast of industry trends to ensure Active is adhering to best practices (Ad viewability, responsive design, video ad serving strategies, header bidding, etc)
Own the optimization of revenue for our products through both direct sold and indirectly-sold inventory

Skills/Requirements

8 years of operations experience in the interactive world
High attention to detail
Strong leadership and communication skills
A motivated, self learner, constantly improving
Ability to handle large volume (data, campaigns, clients)
Working knowledge of HTML, SQL or other evidence of technical skills a must
Basic Photoshop Skills
Moderate to Advanced skills in Excel
Ability to work cross functionally to ensure all goals are achieved
Proven ability to work in a fast paced environment with tight deadlines
Strong analytical and creative problem solving skills
Project Management or client campaign management experience a plus
Familiarity with ad servers (Atlas, Doubleclick, MediaMind, etc.)
Experience executing online ad campaigns
Experience executing email marketing

ACTIVE Network Perks & Benefits:

Competitive Benefits
State-of-the-art office space in Downtown Dallas
On-site yoga classes, groups runs, Daily Dose workouts and training programs through our ACTIVEx Corporate Wellness Program
Give back with the ACTIVEx Charity Challenge partnership with ‘Kids in the Game’
Discounts and deals on races, events, activities, and top retailers

Active Network is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.