Marketing Manager- Financial Services


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Job Description

Aptean, a global leader in enterprise application software (EAS), gives businesses of all sizes a competitive edge. We empower people and businesses with end-to-end, industry-specific solutions to address complex business challenges more effectively. Our software applications and professional business services enable more than 9,000 customers, in more than 100 countries, to more successfully manage their business. Software built specifically for our target markets, aligned with deep knowledge across vertical industries, allow businesses to satisfy their customers; operate most efficiently; and stay at the forefront of their industry. The core values within our culture are intelligence, intensity and integrity.  For more information, visit

The Financial and Commercial Services Marketing Specialist is responsible for content that differentiates the Aptean Solutions in the market. This position will provide content and input to new and existing programs and deliverables to raise company visibility and leadership awareness globally and enable lead generation, direct marketing and partner activities. Candidates should have experience in enterprise marketing across various audiences. Candidates will have a successful track record of developing content for a variety of delivery methods.

Key Responsibilities

  • Develop content which highlights the unique capabilities and advantages of Aptean financial and commercial services solutions
  • Provide this content for web, brochure, presentations, blog posts, white papers
  • Identify customer needs and market trends
  • Develop go-to-market plans including value propositions, core messaging, and updated competitor targeting
  • Research competitor products and maintain competitive comparisons, evaluations, and SWOT analyses
  • Interface with sales, sales development and product management both for input to content and provide updates based on research
  • Work with corporate and field marketing to support new and existing campaigns
  • Ensure that any industry and product messaging is consistent with the Aptean corporate branding and messaging strategy.


Skills & Requirements

  • Minimum 3 -5 years' experience in marketing B2B enterprise software solutions; ERP/CRM marketing experience strongly preferred
  • Strong understanding of the wealth management, financial and commercial services or related industry verticals
  • Demonstrated ability to collaborate with senior management and peers across multiple organizations
  • Experience liaising with web development and/or marketing teams
  • Experience creating and delivering presentations

Aptean, Inc., is an Equal Employment Opportunity Employer. In accordance with applicable federal, state and local laws No applicant for employment with Aptean shall be subjected to discrimination because of race, color, sex, national origin, religion, disability, age, covered military veteran status, reprisal for engaging in anti-discrimination activities, protected genetic information, sexual orientation or parental status.