Field Marketing and Channel Marketing Manager - Eastern US

US-TX-Austin

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Job Description

Websense, Inc. is a global leader in protecting organizations from the latest cyber attacks and data theft. A privately-owned network security firm, Websense has been in operation for 19 years and employs 1,600 employees in 28 global locations. The company is relocating its corporate headquarters from San Diego, California, to Austin, Texas.

Websense TRITON comprehensive security solutions unify web security, email security, mobile security and data loss prevention (DLP) at the lowest total cost of ownership. Tens of thousands of enterprises in almost 150 countries rely on Websense TRITON security intelligence to stop advanced persistent threats, targeted attacks and evolving malware. Websense prevents data breaches, intellectual property theft and enforces security compliance and best practices. A global network of channel partners distributes scalable, unified appliance- and cloud-based Websense TRITON solutions.

Websense TRITON stops more threats, visit www.websense.com/proveit to see proof. To access the latest Websense security insights and connect through social media, please visit www.websense.com/smc. For more information, visit www.websense.com and www.websense.com/triton.

Job Summary

The Regional Marketing Manager (RMM) will report to the US Marketing Director and be responsible for driving and implementing direct and channel marketing programs for the East region. He/she will be tasked with driving pipeline and building strong relationships with the sales team, corporate marketing and customers to execute on marketing plans, identifying and generating opportunities to increase the company’s mindshare and Websense market share. He/she will act as the main point of contact for the sales and Channel organization. This person should be able to react quickly to sales, marketing and partner needs and meet quarterly pipeline targets.

Essential Functions

  • Clearly define regional white space and named / focused accounts list and ensure that we have the right level of data in order to target named / focused accounts efficiently
  • Develop initiatives to drive pipeline growth in support of regional sales targets and to drive the pipeline evolution through the sales cycle
  • Develop and implement targeted cross-sell / migration initiatives to drive incremental pipeline growth and support conversion of pipeline into revenue
  • Execute on corporate campaigns to drive pipeline growth
  • Develop channel marketing plan, covering enablement and pipeline development via joint initiatives
  • Driving the communication in the region, working closely with sales, the corporate communication team to ensure maximum brand awareness
  • Ensure that the local teams are fully aware of all marketing initiatives and are kept up to date with products launches and GTM programs
  • Focus on building a loyal customer base and develop a regional Websense user group
  • Work with the customer marketing group and support the company’s reference program
  • Support corporate channel marketing initiatives and ensure successful execution
  • Supporting enterprise, commercial, and federal markets

Education and Experience

  • Bachelor's degree in Marketing or equivalent experience
  • 4-5 years of related marketing experience
  • Comprehensive marketing/sales related experience in the IT industry
  • Excellent PC skills, including Microsoft Word, MS Office, Excel, PowerPoint, CRM system
  • Experience in marketing in the IT industry and an ability to work in complex, fast changing environments.
  • Federal marketing experience desired

Soft Skills

  • Strong verbal, written and presentation skills
  • Ability to initiate and follow-through
  • Ability to work in a team environment

 


Websense offers a comprehensive compensation and benefits package which includes Medical / Dental / Vision Insurance Plan options, Flexible Spending Accounts, 401K Retirement Plan with Employer Match, Vacation, Sick and Holiday Paid Time Off, Tuition Reimbursement, a Commuter Program expense program, Gym Discounts and more. EOE.