Associate Director, Marketing

Boulder, CO | Marketing

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Job Description

Job Summary

The US Marketing Team members are responsible for the commercial promotion of assigned product.  This entails ownership in the development and execution of mission critical strategies and tactics that ensure optimal positioning, demand, utilization, and overall growth of the brand.  The AD Marketing Strategy and Promotions will be responsible for gaining insights to inform strategies and tactics to maximize on-label adoption of product.

While the core responsibilities of this role will be developing our strategies and tactics for the Medical Oncologist audience, the success of select product requires talented marketers with the ability to significantly contribute beyond their role.  This includes all aspects of brand management.  Strong teamwork, collaboration, communication, presentation skills and a commitment to compliance with all laws and regulations of our industry are a must for success in this role.

Job Responsibilities

Develop industry leading strategies and tactics to support the important needs of our Oncologist customers and stakeholders 

  • Gather insights to identify anticipated drivers and barriers of product adoption
  • Work closely with our Marketing (and cross-functional teams) to align core messages and brand story with the broader promotional platform
  • Fully participate as a member of the Marketing Team to meet or exceed brand metrics
  • Work closely with our regulatory team to ensure compliance with all industry laws and regulations
  • Coordinate submission of tactics to Medical, Legal review committee
  • Act as Marketing point for Product Team, a Sales and Marketing cross functional working group
  • Lead collaboration efforts between Marketing and Sales Training

 Manage Oncologist directed tactics from development through regulatory submission:

  •  Assist in the Management of the AOR based tactics and leading through the overall budgets and timelines and development required.
  •   Assist in the development and execution of our print media plans.
  •   Assist in the development of promotional tactics tailored for use at major conferences.

Skills & Requirements


  • Ability to foster relationships, build alignment, negotiate and collaborate with internal and external stakeholders
  • High energy, creativity, and aptitude for handling multiple tasks concurrently
  • Strong communication and presentation skills

Education and Experience

  • Bachelor’s Degree, MBA preferred
  • 8+ years pharmaceutical and biotech experience demonstrating strong progression within US oncology commercial (brand marketing, sales training, field sales, etc.), with a minimum of 4+ years in a management or leadership role.
  • Product launch experience preferred
  • Oncology Field Sales/Field Sales Management preferred
  • 2+ Years Pharma/Biotech Marketing experience preferred
  • 2+ Years Pharma/Biotech People Management experience preferred
  • Broad experience and knowledge base through progression within the function preferred
  • Oncology Experience Required
  • Ovarian Cancer Experience Preferred

Working Conditions

  • Office Based Position with 20% travel expected.
  • Position will be based in the Boulder CO.