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Manager/Team Lead, Digital Marketing

US-VA-Tysons Corner

Cvent, Inc. is seeking a Manager/Team Lead to join our growing marketing team. This position will report directly to the Senior Manager, Digital Marketing, and will be responsible for managing inbound digital marketing programs including SEO, SEM, Display/Retargeting, Video Advertising, and Conversion Optimization (A/B and Multivariate onsite testing).  The Digital Marketing, Manager/Team Lead, will work towards specific KPIs across all global business units and web properties at Cvent, with the end goal being profitable growth of Sales Qualified Leads and attributable revenue growth.

The ideal candidate will have 5-8 years' of experience in digital marketing and a background in B2B lead generation. Juggling many projects across multiple teams is an everyday requirement in this role, and the ideal candidate will need to be extremely organized and comfortable in a fast-paced environment.

What You Will Be Doing

  • Launch and optimize paid search campaigns across product lines and countries to ensure strong Quality Scores, CTRs, and Cost-Per-Lead metrics
  • Define audience segments that align with business goals and launch display/remarketing campaigns that engage those audiences
  • Launch and optimize paid social media marketing campaigns across LinkedIn and Facebook
  • Help to manage a multi-million dollar paid digital media budget
  • Assist with driving strategy around web chat experience, website personalization, and conversion optimization across all Cvent web entities
  • Forge strong relationships with product marketing, creative, sales leads, and senior management key stakeholders

What You Need for this Position

  • BS/BA Degree Required
  • 5-8 years experience managing digital marketing in-house or at an agency
  • Strong familiarity with paid search, display advertising, and paid social implementation & optimization
  • Experience working with campaigns over 100,000 keywords preferred
  • Strong working knowledge of Google Analytics or Adobe Analytics (Omniture SiteCatalyst)
  • Must have experience working with multiple clients or accounts simultaneously
  • Must have excellent written and verbal communication skills
  • Must have advanced knowledge of MS Excel, Word, and PowerPoint
  • Basic knowledge of HTML and/or content management systems is preferred
  • International/multi-national campaign management experience is a plus
  • AdWords certification is a plus
Skills & Requirements