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Marketing Data Analyst

Ind - Gurgaon, HR

Company Overview

Cvent, Inc. (www.cvent.com) is the world’s leading provider of cloud-based software for meetings and event management.  Our platform of products includes software to manage and facilitate online event registration, meeting site selection, event management, e-mail marketing and web surveys.  We also develop mobile apps for both corporate and consumer events.  Founded in 1999, we currently have 2500+ talented and dedicated employees and are headquartered just outside of Washington, D.C., in McLean, Virginia, with additional U.S. offices in Portland, Oregon; Austin, Texas, and Los Angeles, California.  Internationally we have offices in New Delhi, India, and London, England.  Cvent has received a number of awards and honors recognizing our strong company culture, innovative products, stellar customer service and support, visionary leadership and investment in our employees. We currently have job openings across all departments and locations and are looking to add valuable team members to further strengthen the company’s DNA

Job Description:

The ideal candidature for this position will be managing CVENT’s prospect and client database for lead generation across various sales and product divisions. He/ She would be responsible for importing and updating contact database, extracting lists, reporting on campaign success by various segments, along with regular data maintenance and optimization tasks. The ability to understand data, develop database architectures process flows, and optimize SQL queries to comply with CVENT’s rapidly-evolving business and campaign requirements will be essential.  

Position Responsibilities:

  • Focus on marketing data performance and campaign management.
  • Developing and maintaining reports on campaign success, lead conversion, data acquisition rates, and effectiveness of lead sources, Drip campaign analytics 
  • Extracting, analyzing and importing Information by using MS SQL Server.
  • Data preparedness for marketing campaigns.
  • Understanding the marketing data eco-system, having multiple data sources viz. Cvent.com, Salesforce.com, Marketo and SQL/MS-CRM to take marketing programs to the next level.
  • Drive process re-engineering within current projects via analysis & automation.
  • Strong understanding of data structures as they relate to CRM systems and marketing campaigns. 
  • Promote data driven marketing culture.

 

Desired Skill and Experience

  • 3 - 6 years of relevant work experience
  • Sound knowledge & experience in SQL along with Marketing database management.
  • Should be able to convert the Business requirement into Technical requirement and vice versa.
  • Marketing campaign data management experience is must.
  • SalesForce.com knowledge is desirable.
  • Tableau knowledge will be plus.
  • Attention to detail, focus on deadline and ability to prioritize and execute multiple tasks simultaneously.
  • Excellent analytical and logical ability.
  • Excellent communication skills.

 

Skills & Requirements Qualifications