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ATL/TL Marketing Automation

Ind - Gurgaon, HR

Job Description

Cvent is looking for a Marketing Automation expert to join its Marketing Operations division. This is an excellent opportunity for anyone familiar with marketing automation concepts and tools who would like to take their career to the next level.

 

Join us and work with the largest event management software company in the world to help capture, re-engage, and develop qualified prospects for Cvent’s global sales divisions. This is a fast-paced, timeline-driven, and demanding role that requires a self-starter with excellent motivation and attention to detail.

 

This is a high-visibility position that works with cross-functional departments. This position will work with the Marketing and Sales teams to design and build demand generation campaigns, including but not limited to: Lead Nurturing, Lead Scoring, responsive emails, and high-level campaign metrics reporting for distribution to the Marketing and Sales divisions.

 

Position Responsibilities

·      Work closely with the Marketing, Sales and Sales Operations teams to build campaigns that drive demand generation using Marketing automation systems

·      Optimize rule-based Lead Scoring and Nurturing campaigns to increase the inflow of leads to sales teams

·      Partner with digital channel teams to improve data quality, reporting, and segmentation strategies

·      Leverage Marketing Automation tool capabilities to improve the Marketing programs efficiency and effectiveness

·      Support development of holistic marketing automation strategy including roadmap, plan, design, process, QA, integration and ROI reporting

·      Analyze and utilize data to improve Marketing program performance

·      Coordinate with Sales Operations on Salesforce integration and ensure data flows into various systems flawlessly

·      Create and maintain Profile attributes, website integration to Marketing Automation Systems, Integration to CRM systems, etc.

·      Maintain and govern the Marketing Automation system

Candidate Requirements

·      Should have 4–5 years of experience using a Marketing Automation tool (Marketo, Eloqua, Hubspot, Silverpop, Pardot, etc.)

·      Good understanding of Marketing automation and demand generation concepts and ability to implement the same using a Marketing Automation software

·      Experience building high-impact, innovative Nurturing campaigns using a Marketing Automation tool

·      Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks, simultaneously

·      Great analytical and logical ability. Should be familiar with the reporting offered by Marketing Automation tools and to provide metrics/analysis around all campaigns

·      Working knowledge of HTML/JavaScript

·      Fair understanding of CRM (preferably Salesforce) system and setup

Skills & Requirements

Job Description

Cvent is looking for a Marketing Automation expert to join its Marketing Operations division. This is an excellent opportunity for anyone familiar with marketing automation concepts and tools who would like to take their career to the next level.

 

Join us and work with the largest event management software company in the world to help capture, re-engage, and develop qualified prospects for Cvent’s global sales divisions. This is a fast-paced, timeline-driven, and demanding role that requires a self-starter with excellent motivation and attention to detail.

 

This is a high-visibility position that works with cross-functional departments. This position will work with the Marketing and Sales teams to design and build demand generation campaigns, including but not limited to: Lead Nurturing, Lead Scoring, responsive emails, and high-level campaign metrics reporting for distribution to the Marketing and Sales divisions.

 

Position Responsibilities

·      Work closely with the Marketing, Sales and Sales Operations teams to build campaigns that drive demand generation using Marketing automation systems

·      Optimize rule-based Lead Scoring and Nurturing campaigns to increase the inflow of leads to sales teams

·      Partner with digital channel teams to improve data quality, reporting, and segmentation strategies

·      Leverage Marketing Automation tool capabilities to improve the Marketing programs efficiency and effectiveness

·      Support development of holistic marketing automation strategy including roadmap, plan, design, process, QA, integration and ROI reporting

·      Analyze and utilize data to improve Marketing program performance

·      Coordinate with Sales Operations on Salesforce integration and ensure data flows into various systems flawlessly

·      Create and maintain Profile attributes, website integration to Marketing Automation Systems, Integration to CRM systems, etc.

·      Maintain and govern the Marketing Automation system

Candidate Requirements

·      Should have 4–5 years of experience using a Marketing Automation tool (Marketo, Eloqua, Hubspot, Silverpop, Pardot, etc.)

·      Good understanding of Marketing automation and demand generation concepts and ability to implement the same using a Marketing Automation software

·      Experience building high-impact, innovative Nurturing campaigns using a Marketing Automation tool

·      Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks, simultaneously

·      Great analytical and logical ability. Should be familiar with the reporting offered by Marketing Automation tools and to provide metrics/analysis around all campaigns

·      Working knowledge of HTML/JavaScript

·      Fair understanding of CRM (preferably Salesforce) system and setup

Qualifications