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Online Community Manager/Team Lead (Customer Marketing)

US-VA-Tysons Corner

Cvent is seeking an Online Community Lead to join our Customer Marketing team. This position is based in our Mclean, VA corporate headquarters, reporting to the Senior Manager, Customer Marketing. Join us as we reimagine the online support community from the customer marketing perspective – as a content-rich, digital experience personalized to the individual user. Become the face of the program to both clients and internal stakeholders to grow advocacy, engagement, and peer-to-peer customer connectivity.

 

What You Will Be Doing

  • 65% program management / 35% In-portal customer engagement
  • Take a leadership role in creating a vibrant digital experience
  • Design and implement methods for growing the client community
  • Work cross-departmentally to curate timely, relevant content
  • Connect users to content in forums and success groups
  • Facilitate peer-to-peer connections between like users
  • Lead by example as a visibly-engaged community member
  • Report on client portal activity and trends
  • Structure marketing personas, gamification and more within the portal ecosystem
  • Other customer marketing duties as assigned

 

 

Skills & Requirements

 What You Need for this Position

  • 5-8 years’ experience in B2B web, email or social media marketing
  • Bachelor’s degree in communications, marketing, or business
  • Understanding of digital community management best practices
  • Proven experience engaging and growing audience interest via digital channels
  • Experience with content marketing and personalized digital marketing campaigns
  • Previous community management experience strongly preferred
  • Strong project management
  • Good verbal and written communication skills in a courteous, professional tone
  • Comfort interfacing with customers and various levels of the organization
  • Previous customer success, customer service or account management experience preferred
  • Previous event management or hospitality experience a plus
Qualifications