Job Summary:
The Manager of Provider Analytics serves as the Commercial subject matter expert providing insights on the total US provider population & overall healthcare market dynamics. A key business partner with Clinical Franchises and Regional Commercial teams, this role evaluates opportunities associated with new test and product launches to be deployed to the field. The analyses and insights driven by this role will be a key input for Sales Force Deployment, Commercial Excellence, and Value Creation decisions.
Job Accountabilities:
Lead targeting efforts to identify opportunity within our current customer base and prospective clients. Work with Behavioral Analytics to optimize delivery of targeting insights.
Evaluate market sizing for new test & product launches. Partner with Clinical Franchises to model out opportunity associated with new initiatives. Create provider lists to serve as the basis for future targeting efforts
Manage data warehouse of provider and industry information.
Serve as liaison in the pricing and purchasing of provider, affiliation, and utilization data.
Serve as “Go-to” person for Physician/DGX client mappings
Provide analytics associated with Sales Force sizing and strategic deployment
Provide monthly updates to CA&E team on current events impacting Lab Industry
Advise on new and innovative ways to deliver targeting and other information
Key Business Partners: Commercial Marketing, Deployment, Clinical Franchises