The Sales Specialist will be responsible for lead generation, upsells and total attainment of laboratory diagnostic services to accounts within an assigned territory through tele-sales as well as in person visits. Sales Specialists will be aligned with specific Account Executives who will partner with them in growing the business. The Sales Specialist’s book of business typically consists of accounts with up to $3,000 monthly revenue.
Job Accountabilities
• Develop and implement sales plan to target accounts for growth in line with regional market strategy.
• Manage account inquiries in a manner to minimize account attrition and negative volume variance.
• Assist field sales staff by prospecting new business opportunities and evaluating potential growth opportunities of existing clients.
• Analyze targeted accounts and develop recommendations to acquire their business through information collection, marketing initiatives, sales call cycle, etc.
• Drive sales through pre-call planning, post-call analysis and follow-up.
• Analyze the utilization/profitability of existing accounts, then develop and execute action plans to increase these returns.
• Educate customers on all new products and services through telemarketing.
• Implement Integrity selling on all sales calls;
• Maintain a breadth of knowledge of all connectivity products and solutions (i.e. Care 360, EMR interfaces, QDRS)
• Develop and maintain knowledge of tests and services provided by competitors and utilize this information to solidify or enhance the company’s market position.
• Field travel to build stronger relationships, develop sales/service acumen and close select leads with AEs
• Cover Open Territories as assigned by manager
• Utilize SalesForce.com and complete all administrative tasks on time.
• Ensure total compliance with all company policies and government regulations.
• Manage other projects/responsibilities as assigned by manager.