Marketing Services Delivery Director

Marketing Services Delivery Director

Central New Jersey

The Encima Group is seeking a Marketing Services Delivery Director (MSDD) for our pharmaceutical clients in Central New Jersey.  The MSDD will be assigned to a brand or brands and will be responsible for leading and managing the multi-channel marketing (MCM) team that partners with the brand team and other subject matter experts (SMEs) to develop, execute and optimize a fully integrated multi-channel marketing plan against HCPs, consumers and other targeted stakeholders, (e.g. pharmacists),  MCM includes all non-field based channels both offline and online and includes but is not limited to websites, email, social, search, third-party addressable media, video detail, webinars/webcasts, e-detailing and tele-sales.

Who is The Encima Group?  The Encima Group is a business analytics company enabling better data to develop better insights yielding better results.  We help brands bridge strategy with analytics, multi-channel execution and digital capabilities.  Encima connects business, data and technology to reveal deep meaningful insights, achieve flawless execution, and unlock competitive advantages.  We are focused exclusively on driving client success. Our team is comprised of savvy professionals with cross-industry expertise in marketing and sales analytics and operations.

Based in Princeton, NJ with offices globally in Boston, Chennai, Chicago, Minneapolis, Philadelphia, and Salt Lake City, The Encima Group provides comprehensive independent services that accelerate our clients’ initiatives including: strategic consulting; program and business analytics; marketing and sales operations management; custom and automated dashboards; campaign execution; and data management.  We are proud to be recognized by Inc. 5000 as one of the fastest-growing, privately held companies in the U.S.

Sounds Interesting? Here’s more!

The MSDD will possess deep marketing knowledge, particularly within healthcare: an understanding of brand marketing strategies and basic marketing principles.  This also includes

• A demonstrated understanding of multichannel marketing principles, preferably across both the HCP and consumer audiences; must have a robust digital or CRM background inclusive of acquisition, conversion and adherence/loyalty programming
• Experience leveraging data and insights to inform strategies and optimize plans
• Experience in developing operational processes to drive efficiencies and optimization in how plans/assets are brought to market
• Proven track record in leading and developing direct reports and matrix teams
• Strong collaboration and influencing skills

Responsibilities:

• Single point of contact for assigned brand: this person attends all appropriate brand team meetings and partners with marketing to lead development of MCM brand plans
• Ensure MCM team has clear understanding of brand/franchise objectives and strategies
• Synthesize brand / customer insights to drive the appropriate, data driven MCM plans
• Responsible for tactical channel plan mix, project briefs and leading content strategy and asset creation
• Leads MCM team and agency partners to develop best-in-class integrated multichannel marketing plans in support of brand strategy for both HCP and consumer audiences; lead day to day agency relationship
• Ensure MCM plans integrate with Patient Support Programs on the consumer side and Field selling activities on the HCP side
• Integrates across all channels and ensures interdependencies are appropriately managed
• Responsible for timely and flawless execution of MCM plans
• Partner with functions within and outside of MCM to ensure that in-market multichannel services and programs are effectively executed, consistent with agreed service levels, channel standards and compliance requirements
• Optimizes and modifies MCM programs based on performance data, customer insights and behaviors, competitive activity and market event changes
• In partnership with Advanced Analytics, ensure all programs have applied metrics which are actively monitored and measured
• Build subject matter expertise among the MCM team around the planning and implementation of multichannel programs

Qualifications:

• BS/BA required, MBA preferred
• 8-10 years proven multichannel marketing experience with at 3+ years in the pharmaceutical industry
• Non-pharmaceutical experience a plus
• Success track record in managing direct reports

The Encima Group is an Equal Opportunity employer and is proud to have a drug-free environment. All employment offers are contingent upon applicant successfully completing drug and background screenings