Summary of Job
A Clinical Product Manager provides administrative, technical, and business leadership to the Clinical Product Management Team. This position will be responsible for Application Strategy, Development Standards, and Architecture adherence in addition to the Design, Development, and Implementation of Application Solutions that support and promote business objectives.
Essential Duties and Responsibilities
• Define the target market/market segment for the EMR product portfolio
• Identify problems in the market by interviewing customers and potential customers and reviewing market research data relevant to the target market to understand customer needs, behavior and product satisfaction
• Review win/loss data to understand why recent evaluators of the product did or did not buy
• Stay abreast of regulatory and certification requirements and trends that impact the EMR
• Identify competitive and alternative offerings and assess their strengths and weaknesses. Develop a strategy for winning against the competition; identify competitive differentiator(s)
• Monitor and analyze key performance indicators to determine how well the product is performing in the market, how it impacts company operations and how it contributes to profitability
• Establish clear release objectives based on market needs
• Prioritize external and internal enhancement requests based on customer demand, company strategic alignment, market opportunity and competitive threats to help determine current/future product offerings.
• Arbitrate across stakeholders the reprioritization of strategic product backlog list as new requests arrive and business needs change.
• Regularly review metrics and measures to support closed-loop feedback process which ensures customer satisfaction and provides a competitive advantage in the marketplace.
• Organize and lead EMR Focus Groups (for feature/function feedback)
• Contribute to the EMR portfolio strategy. Help to create multi-year product roadmaps with clear objectives, a long-term vision and focus on customer satisfaction. Identify new opportunities and innovation to increase adoption of the EMR product.
• Insure strategies are translated into actionable requirements for product development.
• Create internal positioning documents that will be used to develop external messages focused on each key buyer persona
• Where there are product or service gaps, determine buy, build or partner decisions including the preparation of business cases with ROI/financial projections.
• Serve as senior sponsor to all business partnerships leveraged within the EMR product portfolio
• Work with development scrum teams on a regular basis to help ensure service releases are delivered on scope, on time, and meet quality goals. Collaborate with other departments to ensure product launch, Go-To-Market and operational readiness
• Identify EMR/Clinical product betas; insure they are properly supported to obtain feedback for release general availability