Sr. Director Merchandise Planning
Brand: WH|BM
Req#: 87873
Updated: 03/09/2010
Location: Corporate - Fort Myers, FL
Category: Planning and Allocation
Job Group: Exempt
Position Status: Full Time
Work Hours: 8:00 am - 5:00 pm
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Job Description


The Senior Director, Merchandise Planning is responsible for the directing the Item Lifecycle Management for the Brand while developing and leading the Planning team responsible for the merchandise planning. Analyzes current business trends, market feedback, and historical data and makes appropriate recommendations.   Serves as the key liaison with the DMM of the businesses they support in the development of the plans to achieve agreed upon financial targets. 

  • Develop, execute and communicate strategic merchandise financial plans and strategies that support the merchandising, marketing and financial objectives of the brand
  • Drive financial results that maximize sales, inventory and bottom line profitability
  • Direct the development of pre-season sales, gross margin and inventory plans that support product strategies
  • Prepare and participate in Merchandise Review meetings (MBR, Seasonal Hindsight)
  • Oversee the development, analysis, and revision of category assortment plans for sales, margin realization, inventory and profit (tops down and bottoms up). Ensure that the Planning team translates plan changes to impact on CAP
  • Direct the financial success of the brand by meeting sales, comp, gross margin, maintained margin and inventory turn goals; Manage fiscal lifecycle for all products
  • Recommend seasonal merchandise flow strategies that maximize sales, profitability and customer expectations
  • Analyze historical data and current trends to identify risks and opportunities to business and recommend strategies to achieve financial goals; conduct hindsight analysis to incorporate learnings into current plans
  • Direct the partnership between planning and merchandising to develop and approve category assortment plans for season and analyze product history and current trends
  • Analyze financial performance to pre-season strategies and recommend strategic shifts, as required
  • Provide support to Merchandising to actively manage product assortment throughout season (inventory, MDs, etc.)
  • Participates in cross-functional initiatives to develop processes and systems to support the forecasting, replenishment and allocation activities necessary to support the brand. Represents business priorities with support organizations (Logistics, Finance, Merchandising)
  • Recruits and develops a high performance team including organization design, formal and informal training/coaching, leadership development and performance management.
  • Building Effective Teams 
  • Customer Focus               
  • Dealing with Ambiguity                                 
  • Decision Quality                                  
  • Drive for Results                                  
  • Managerial Courage                   
  • Managing Vision and Purpose                                  
  • Political Savvy
  • Self Knowledge
  • Total Work Systems               


  • BA/BS degree in Finance or Business or a related field from an accredited institution
  • 8-10 years of planning or financial analysis experience in specialty retail – women’s apparel strongly preferred
  • 5-7 years of merchandise planning, allocation or financial management experience in a SKU-intensive product category
  • 5-7 years of experience with a replenishable business
  • Charismatic team player that exhibits excellent team work abilities. Ability to build teams, to set challenging standards of achievement, to lead others to action, and motivate people to achieve results.
  • Strong communication and negotiation skills. Ability to work with multiple partners to resolve exceptions and negotiate best alternatives.
  • Strong analytical skills. Ability to analyze complex quantitative data and utilize in making best decisions.
  • Flexibility to shift focus/priorities at a moment’s notice.
  • Proficient in Microsoft Office applications with emphasis in Excel and Access.
  • JDA experience a plus.
  • Quarterly store travel may be required.
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NOTICE: Chico's FAS, Inc. and its affiliates (“Chico’s”) do not accept unsolicited candidate referrals or resumes from recruitment agencies. Chico's will not be responsible or liable for any fees or costs associated with such unsolicited submissions.


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