POSITION OBJECTIVE:
Responsible for supporting the data, analysis and information needs of the direct marketing department for one of three brands (Chico’s, SOMA, White House | Black Market) including: Researching customer acquisition, retention and loyalty/development efforts and campaigns. Uncovering opportunities and insights derived from customer data analysis. Developing our understanding of customer response to marketing campaigns over time, across different channels, using different timing, frequency and cadence. Uncovering WHAT happed, WHY it happened and WHAT we do next. This role, more than any other, must leverage statistics and modeling to help us forecast the future impact of marketing.
FUNCTIONAL RESPONSIBILITIES:
- Perform research analysis on historical data and discover trends and opportunities across all categories.
- Strong skills in developing reports using SAS and other marketing analytic tools.
- Develop reporting and tracking of the overall number, frequency, channel and timing of contacts to each customer. Design testing to optimize the customer contact strategy over time.
- Be the owner of accurate control, A/B and holdout testing for all direct marketing and a range of mass marketing and store-based event marketing campaigns.
- Identify and test targeting strategies. Develop campaign testing matrices and coding strategies to support campaign and analysis objectives.
- Provide expertise on data validity and a keen eye regarding the quality of report and list production.
- Ability to evaluate and design regression, chaid and other models as well as the scoring methods used to identify the best customers for campaigns.
- Ability to develop new measures that combine datasets and generate new insights.
- Assist business/marketing managers in answering key business questions by translating business speak into analytic briefs that document what will be done and how we will read/leverage the findings.
- Manage the analytic project list and manage team and manager expectations.
- Query the database to support analysis to uncover customer profiles, segmentations, behaviors and merchandise trends across customer groups.
- Assist in the development and forecasting of the master circulation plans.
COMPETENCIES:
- Decision Quality: Makes good decisions (without considering how much time it takes) based upon a mixture of analysis, wisdom, experience, and judgment; most of his/her solutions and suggestions turn out to be correct and accurate when judged over time; sought out by others for advice and solutions.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Priority Setting: Spends his/her time and the time of others on what's important; quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus.
- Process Management: Good at figuring out the processes necessary to get things done; knows how to organize people and activities; understands how to separate and combine tasks into efficient work flow; knows what to measure and how to measure it; can see opportunities for synergy and integration where others can't; can simplify complex processes; gets more out of fewer resources.
- Managerial Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Organizational Agility: Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network; understands the origin and reasoning behind key policies, practices, and procedures; understands the cultures of organizations.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
QUALIFICATIONS:
· Requires 5+ years of database marketing experience preferably in a multi-channel retail environment
· Proficiency with campaign management tools
· Strong skills using base SAS, direct SAS, SAS Enterprise Guide/Miner and SQL coding is a must
· Excellent problem solving skills with a wide range of creativity and latitude to dig info information and derive a new insight. This is detective work.
· Strong organizational skills with attention to detail and accuracy of data.
· Strong communication skills, verbal and written, ability to make complex analytics into simple answers.
· Expertise in customer databases and their data structure (tables, fields, etc.)
· Ability to work in a team environment as well as an individual contributor
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