POSITION OBJECTIVE:
This position is responsible for the overall customer contact strategy and circulation plans as well as the execution of campaigns across all channels to our customers. Responsible for the post analysis of all marketing events and provides analytics and data driven answers to business questions.
FUNCTIONAL RESPONSIBILITIES:
- Conduct campaign planning and direct mail catalog circulation planning
- Manage DM budget tracking for campaigns
- Optimize targeted offers and promotions with a focus on incremental sales and profit
- Operate and optimize our customer database, systems, analytic software tools, campaign execution and tracking tools and reporting
- Work closely with direct key database services and data provision vendors to support campaign and analytics execution
- Bring a new level of customer reporting, analysis and insights to the brand
- Respond with insights and answers to key business questions and hypotheses regarding customers, sales, GM, growth of our database and other critical topics
- Own the quality and security of customer information
COMPETENCIES:
- Decision Quality: Makes good decisions (without considering how much time it takes) based upon a mixture of analysis, wisdom, experience, and judgment; most of his/her solutions and suggestions turn out to be correct and accurate when judged over time; sought out by others for advice and solutions.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Priority Setting: Spends his/her time and the time of others on what's important; quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus.
- Process Management: Good at figuring out the processes necessary to get things done; knows how to organize people and activities; understands how to separate and combine tasks into efficient work flow; knows what to measure and how to measure it; can see opportunities for synergy and integration where others can't; can simplify complex processes; gets more out of fewer resources.
- Managerial Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Organizational Agility: Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network; understands the origin and reasoning behind key policies, practices, and procedures; understands the cultures of organizations.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
QUALIFICATIONS:
· Requires 5+ years of database marketing experience preferably in a multi-channel retail environment
· Proficiency with SAS Institute analytic systems campaign management tools
· Strong organizational skills with attention to detail and accuracy of data
· Strong communication skills, verbal, and written, ability to make complex analytics into simple answers
· Knowledge and expertise in statistics, modeling, probability – degree or certification a plus
· Experience in development of business cases for new CRM/data/dbase initiatives
· Solid understanding of the financial assessment of ROI
· Experience across direct mail, email and phone campaigns
Apply online or email your resume to karen.kahle@chicos.com
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