POSITION OBJECTIVE:
The primary function of the Manager, Email Marketing will be to oversee and facilitate the email marketing campaigns aimed at driving revenue and increasing customer reactivation and retention.
FUNCTIONAL RESPONSIBILITIES:
• Drives the email strategy, focusing on segmentation, cadence, quality and sequencing of all commerce communications.
• Plans, manages, and executes customer activation from new registrants and non-buyer segments.
• Manages relationship with email vendor and works with in-house creative team to drive the email plan. In addition, ensures that the process (from scheduling, development, set-up, review, QA, deployment, and reporting) is streamlined and well managed.
• Works with the CRM team to develop audience segmentation strategies and perform content/offer testing to optimize email campaigns.
• Conducts detailed performance analysis and then provide reporting for all email marketing activities including weekly campaign performance and segmentation and testing. Develops key learnings to apply to upcoming campaigns.
• Develops and manages traffic, customer acquisition and revenue forecasts
• Executes against budget and ensures accurate expenditure tracking and accounting against plans.
• Contributes and assists in the management of special projects as requested.
COMPETENCIES:
- Business Acumen: Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.
- Problem Solving: Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Priority Setting: Spends his/her time and the time of others on what's important; quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus.
- Process Management: Good at figuring out the processes necessary to get things done; knows how to organize people and activities; understands how to separate and combine tasks into efficient work flow; knows what to measure and how to measure it; can see opportunities for synergy and integration where others can't; can simplify complex processes; gets more out of fewer resources.
- Managerial Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Organizational Agility: Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network; understands the origin and reasoning behind key policies, practices, and procedures; understands the cultures of organizations.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
QUALIFICATIONS:
· Bachelor’s degree in Marketing or related field
· 5+ years online consumer retail marketing experience with at least 3 years of online/internet retail consumer marketing email experience
· Outstanding creative and strategic thinking abilities.
· Exceptional analytical, planning and project management skills. Strong spreadsheet, word processing and database skills.
· Outstanding verbal and written communication skills.
· Ability to succeed in a fast paced, entrepreneurial environment.
· Exceptional attention to detail and ability to effectively multi-task in a deadline driven atmosphere.
Apply online or email your resume to karen.kahle@chicos.com
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