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Job ID#: |
65652 |
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Updated: |
02/24/2009 |
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Job Type: |
Full Time |
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New York, NY
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Category: |
Exempt |
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Salary: |
Salary, bonus, car allowance |
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Benefits: |
Full Benefits |
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ABOUT US:
Bottled water sales have grown from a 2 million dollar industry in the 1970’s to an over 15 billion dollar industry today. Trends indicate that bottled water sales will soon pass carbonated soda sales. Imported FIJI® Water has out-paced the industry in percentage sales growth. FIJI Water first arrived in 1997 and finished that first full year as #70 in imported bottled water sales. FIJI Water today is #1 in the Premium Bottled Water US market. We are looking for a qualified candidate to continue our growth and success
FIJI Water, a natural artesian water bottled at the source in Viti Levu (Fiji islands), is the #1 imported bottled water brand and the top selling premium bottled water in the United States. A product of one of the last virgin ecosystems on the planet, natural pressure forces FIJI Water out of its aquifer deep below the earth’s surface and into iconic square bottles through a sealed delivery system free of human contact. FIJI Water has been top-rated in taste tests among bottled waters by Chicago Magazine, Cook’s Illustrated Buying Guide, Men’s Health, Every Day with Rachael Ray and others.
To further its ongoing mission of caring for the environment, FIJI Water is carbon negative. Carbon negative means that the production and sale of each bottle of FIJI Water results in a net reduction of carbon in the atmosphere. FIJI Water is also partnering with Conservation International and the people of Fiji to protect and preserve the Sovi Basin, the largest remaining pristine rainforest in Fiji.
FIJI Water’s parent company is Roll International, a private holding company that also owns Teleflora, POM Wonderful, and Paramount Agribusiness (nuts and citrus).
RESPONSIBILITIES:
- Manage the professional, administrative and promotional duties associated with the planning and implementation of FIJI Water sponsored events, which promote FIJI Water’s marketing messages to targeted audiences.
- Support marketing and sales teams as needed to drive brand messaging, achieve better market share, increase brand awareness and grow sales in the region.
- Coordinate and execute all events in the Mid-Atlantic divison, focusing on New York, Philadelphia, Washington DC; a majority of events take place on weeknights and weekends, and some require 2-4 day trips outside of the New York area.
- Administrative duties include identifying and negotiating sponsorship opportunities, evaluating incoming sponsorship proposals, identifying and fulfilling promotional opportunities, sponsorship planning and execution, networking and developing strategic relationships, managing event calendars and budgets, and helping to maintain a strong brand identity in the marketplace.
- Strategic duties include seeking out targeted event opportunities, producing creative event activations, leveraging events across marketing channels (using one or more of PR, consumer promotions, retail tie-ins, etc) and developing Event Marketing department strategies and processes.
- Event execution includes coordination of event logistics, product/display material delivery for all events using company or personal vehicle, set up of event displays, sampling and representation of brand at events, break down and event analysis/follow-up.
- Work in Excel for budget and use online database for calendar management; communicate effectively with the Marketing Manager and Regional Sales Manager regarding all event calendars, budgets, delivery schedules, merchandising fulfillment, sampling programs, etc.
- Assist Marketing Manager as needed with national event sponsorships, trade shows and large corporate events.
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QUALIFICATIONS:
Experience/Background:
- Bachelor’s degree with 2 or more years in a related field (marketing, event production, PR) is required.
- Must be reliable and be able to work independently, as work is performed with considerable independence and latitude under the general direction of the department manager.
- Willing and able to work nights and weekends, and be available to travel as needed to execute all event sponsorships in the Mid-Atlantic division.
- Ideal candidate will live in New York.
- A personal vehicle is highly desirable but not mandatory.
References are required.
Personality
- Ideal candidate will be a high-energy.
- Organized professional who can manage sponsorship planning, event logistics and sales support responsibilities.
- Candidate must posses a confident, dynamic and friendly manner when dealing with contacts via telephone, e-mail and in person at events or retail accounts.
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