Skillsoft
Marketing Operations Specialist - Marketo
Brand: Skillsoft
Req#: 471397
Updated: 04/18/2018
Job Type: Regular
Location: Nashua NH
Category: Marketing
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Job Description

As a key member of the Marketing Operations team, the Marketing Operations Specialist is responsible for setup, quality assurance (QA), execution, and maintenance of online demand generation programs using Marketo. This position works closely with members of the Corporate Marketing team and reports directly to the Marketing Operations Manager.

Position Responsibilities
Build, test, and execute marketing campaigns via Marketo, including creation of emails, landing pages, forms and reports

Continuously improve quality and currency of database through list cleansing, appending and segmentation

Develop Saleforce.com campaigns to track campaign success

Generate and implement test strategies for email, online, and social media programs

Look for opportunities to optimize programs and performance management

Proactively stay ahead of demand generation and marketing automation best practices, strategies, and industry standards

Knowledge and Skills
Customer Focused – personally demonstrated that both external and internal customers are a high priority by identifying, and responding to their needs in a timely and efficient manner.

Initiative – Recognizes opportunities and initiates actions to capitalize on them by looking for a new and productive ways to make an impact.

Innovative Thinking – Embraces and champions new ideas and encourages others to do likewise.

Building Organizational Commitment – Demonstrates commitment, loyalty and appreciation for the organization. Conveys a high-level of concern for all employees, while helping to ensure that both their needs and those of the organization are met.

1-2 years of experience in B2B demand generation, online marketing, or similar role

Knowledge of marketing automation tools and processes. Marketo and Salesforce.com are preferred.

Strong working knowledge of digital marketing best practices

Excellent communication skills and attention to detail

HTML experience a plus

Ability to work collaboratively and with a global marketing team

Education and Certifications
Bachelor’s degree or Associate’s degree and/or equivalent experience

Marketo Certification is desired

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Skillsoft is an Equal Opportunity-Affirmative Action Employer: It is the policy of Skillsoft Corporation to provide equal employment opportunities to applicants and employees without regard to race, color, national origin, citizenship, religion, sex, sexual orientation, age, marital status, disability (mental or physical), protected veteran status, genetic information or any other class protected by law