The Skillsoft Group is currently seeking a Global Channel Marketing Manager to join our team in Hyderabad, India. Reporting to the Director of Global Channel Marketing, the Global Channel Marketing Manager will be responsible for building a marketing plan to educate and engage key partners to sell Skillsoft products and solutions. This role will be executing on brand advocacy, lead/opportunity planning, management and actioning of co-marketing initiatives with our channel partners as well as overseeing programmatic engagement and enablement activities. The role will also assist in researching, identifying and exploring partnership opportunities under various segments of the channel network. We are seeking a self-starter with a can-do personality who can work cross-functionally in a deadline-oriented environment.
Responsibilities:
Act as primary point of contact for all marketing and demand generation activities to support growth of the global Skillsoft and SumTotal partner business.
Generate global channel marketing plan, with calendar and demand generation targets, to support aggressive growth.
Manage all aspects of global channel marketing activities including but not limited to social media, email/newsletters, events/webinars, conference planning or other campaigns and promotions.
Enable channel partners through the development and management of one-to-many communication channels and programs to inform partners of new products, resources, campaigns and other partner resources.
Enable channel programs through our partner marketing automation system. Provide marketing campaigns in packages that can be customized and used across partners.
Work closely with enablement, marketing, content and sales on development and production of partner marketing resources and other campaign related collateral.
Act as a marketing advisor to key partners, and help develop marketing plans and materials for specific partners.
Maintain the marketing component of a reseller portal with all the materials needed for partners to sell, including, but not limited to: company brochures, product sheets, newsletters and invitations, presentations, videos, and campaign templates.
Design and implement measurements to quantify ROI from channel marketing programs and co-marketing activities with partners.
Identify, prioritize and act on strategic partnerships; collaborate with cross-functional stakeholders and persuade leadership teams.
Align and work closely with internal partner team stakeholders for direction on strategy and prioritization. Liaise internally with sales and partner-facing teams to execute on strategy.
Maintain marketing communication and 2-way feedback internally with stakeholders and also externally with partners to ensure they have the content and tools to sell and market their solutions.
Prioritize and support partner events/conferences, and enable partners to promote our events as well.
Develop an on-going marketing training program for partners that will include: positioning/messaging for products; competitive analysis; best practices for marketing; social selling; etc.
Understanding changing and differing priorities depending on line of business, type of partner and region, and how these impact channel marketing.
Skills/Requirements
Requirements:
Experience in a channel marketing programs position, specifically in technology or B2B industries.
Experience managing budget – including co-marketing funds - in a channel marketing environment
Experience using PRM (partner relationship management) tools and executing to-partner/thru-partner marketing campaigns
Strong presentation and excel skills, marketing KPI reporting and analysis of marketing channel data to make business decisions.
Proven track record of driving customer value and expanding brand presence through partnerships
Understanding of and enthusiasm for working across multiple cultures and time zones
Excellent creative, writing and communication skills
Extremely well-organized, energetic, logical creative problem solver with an entrepreneurial spirit
Ability to edit and improve on draft marketing campaigns by resellers
Familiarity with marketing automation and CRM tools; Marketo and Salesforce experience preferred
Familiarity with digital demand generation, best practices for SEO, and other marketing tactics.
Excellent analytical skills - ability to translate a marketing plan to an overall business plan and develop quantitative demand models for each channel partner.
Experience in sales is a plus.
Travel up to 25%
Education and Certifications
An MBA degree/Post Graduate in business, marketing or communications
Skillsoft is an Equal Opportunity-Affirmative Action Employer: It is the policy of Skillsoft Corporation to provide equal employment opportunities to applicants and employees without regard to race, color, national origin, citizenship, religion, sex, sexual orientation, age, marital status, disability (mental or physical), protected veteran status, genetic information or any other class protected by law