Skillsoft
Assoc Mktg and Sales Support
Brand: Skillsoft
Req#: 461277
Updated: 01/26/2018
Job Type: Regular
Location: Scottsdale AZ
Category: Sales
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Job Description

Position Title                                                   Marketing and Sales Support Associate

Team                                                               Inside Sales

Reporting Relationship                                   VP, North America Inside Sales

 

Position Overview

The Marketing and Sales Support Associate is a critical role within our team focused on supporting demand generation, marketing and inside sales efforts. This role will execute on existing programs and tactical items as well as create, plan and deliver on new initiatives. Working closely with our inside sales and marketing departments, the position will require day to day interaction with a variety of stakeholders. 

 

Position Responsibilities

Conduct ongoing needs analysis to determine how Skillsoft solutions will address prospect needs, identify key buying influencers within these prospects and establish Skillsoft as the market leader in learning.

Build and cultivate prospect relationships by initiating communications and conducting follow-up in order to advance opportunities through the sales funnel and build brand awareness.

Work closely with management to develop and grow the sales pipeline

Manage data for new and prospective clients in Salesforce.com, ensuring all communications are logged and providing information that is accurate and complete.

Prepare and analyze sales pipeline reports and dashboards for management.

Support lead generation, marketing, and inside sales in creating, supporting and executing on numerous lead generation and demand generation campaigns

Work closely with marketing on messaging, tools and strategy to ensure goals and objectives of the lead generation and sales teams are supported

Provide qualitative feedback on successes of campaigns, leads, sales, etc. to varied stakeholders

Develop and implement a lead nurturing process

Demonstrate an expert level understanding of CRM and marketing automation tools.

Complete administrative tasks per the position; including word processing, filing, messaging, tracking, documenting telephone service etc.

All other duties as required

 

Required Skills and Experience

3+ years of experience in a Sales, Marketing, Demand Generation, or Lead Generation role

Experience creating, executing and supporting marketing and demand generation campaigns, ideally in the learning industry

Experience using Salesforce.com from campaigns to reporting and understanding of marketing automation systems

Proven track record of hands-on experience managing lead generation activities

Demonstrated passion for data and metrics with an ability to strategically interpret and develop recommendations

A self-starter with outstanding communication skills (both verbal and written), who is also a great listener

Ability to work within multiple teams supporting multiple stake holders as well as work individually

Demonstrated organizational and time management skills

Proficient in Microsoft Office

 

Education and Certifications

Post-secondary education in Business, Communication or related field; or an equivalent combination of training and experience 

 

Travel                                       Limited International

 

Working Hours                         40 hours per week





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Skillsoft is an Equal Opportunity-Affirmative Action Employer: It is the policy of Skillsoft Corporation to provide equal employment opportunities to applicants and employees without regard to race, color, national origin, citizenship, religion, sex, sexual orientation, age, marital status, disability (mental or physical), protected veteran status, genetic information or any other class protected by law