Skillsoft
Sr. Director, Digital Marketing
Brand: Skillsoft
Req#: 454621
# of Positions: 0
Updated: 08/30/2017
Job Type: Regular
Location: Boston MA
Category: Marketing
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Job Description

Position Overview:

 

The positon’s primary focus is driving qualified traffic to the Skillsoft and SumTotal corporate websites (including regional versions) via a variety of marketing channels for lead capture/conversion. Leading a core team of web developers, the Digital Marketing Sr. Director is also responsible for the overall site health, performance and governance of the Skillsoft and SumTotal corporate websites, the Skillsoft Client Community website and technical, web development and content management support for 10-12 additional internal and external domains, including marketing and other microsites.

 

Position Responsibilities:

 

  • Drive the overall strategy, success and experience for all digital properties
  • Leverage cutting-edge technology to deliver an outstanding B2B digital experiences for website visitors, including prospects, customers, and partners
  • Work with Corporate Marketing and Product Marketing to best represent our story and message to the market through our websites
  • Own SEO strategy and execution
  • Own website design, ensuring consistency with brand guidelines as well as responsibility and management of all visual assets
  • Build roadmap for websites; set project timelines and communicate to the organization regularly on progress
  • Create and facilitate website and digital marketing programs and program changes to increase lead capture rates, and promote SERP visibility (on- and off-page SEO), including, landing pages and marketing and other microsites
  • Collaborate with the Marketing Operations and Global Marketing Campaign teams to ensure that the website and other digital marketing channels promote high-value content to drive campaign lead capture
  • Track, measure and analyze website and digital marketing data to make informed digital marketing decisions that support business initiatives for increased campaign ROI and marketing effectiveness

 

Knowledge and Skills:

 

  • 8+ years of B2B marketing experience, with an emphasis in digital programs, website management and analytics for some significant portion of that time, and 2-5 years’ direct experience in SEO/ SEM and widely-used site analytics tools (Google Analytics, etc.)
  • Minimum of 4 years managing direct reports in a technical environment
  • Balance of technical depth of expertise to develop a solid web infrastructure and exosystem and an equally solid creative strategy and digital presence that engages web audiences
  • Experience working as part of and supporting a global marketing team with a presence in Europe and the Asia Pacific
  • Ability to conceptualize new ways to maximize our web presence through new programs, technologies and content development
  • Strong writing and editing skills that both support SEO strategy and distill key marketing messages into web-ready content, including high performing landing pages that demonstrate best practices
  • Strong leadership skills with the ability to create strategy and drive complex web projects to completion, working with many stakeholders throughout the business, including product marketing, IT, technical hosting and sales
  • Basic hands-on HTML, XML and photo editing skills; familiarity with Dreamweaver and SharePoint, Dreamforce and Evergage a plus
  • Ability to motivate, manage and direct technical and creative vendors
  • Experience in B2B technology marketing, corporate training or elearning market preferred

 

Education and Certifications:

  • Bachelor degree in relevant field





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Skillsoft is an Equal Opportunity-Affirmative Action Employer: It is the policy of Skillsoft Corporation to provide equal employment opportunities to applicants and employees without regard to race, color, national origin, citizenship, religion, sex, sexual orientation, age, marital status, disability (mental or physical), protected veteran status, genetic information or any other class protected by law