Position Overview

Skillsoft is currently seeking a talented Marketing Content Writer to join our Boston based Corporate Marketing team. 

The Marketing Content Writer will be responsible for developing and executing marketing content to create awareness and drive demand for Skillsoft solutions. 

The Marketing Content Developer will develop a variety of marketing content types, including white papers, sales presentations, email communications, social media posts, customer case studies, newsletters, lead generation and lead nurture campaigns and other projects as needed.

The ideal candidate will have excellent writing skills and the understanding of the strategic role of content in multi-faceted marketing campaigns.  

Position Responsibilities

Write and edit content to support lead nurture efforts, including emails, scripts, collateral and sales tools

Work with product managers and practice managers to develop and write white papers and solutions-oriented communication materials

Identify potential customers for case studies and then interview, write and obtain approvals for case studies

Support social media efforts with writing of blog posts, tweets and updates to various sites

Work with sales and product teams to develop compelling PowerPoint presentations, datasheets and other materials to support Compliance solution value proposition

Collaborate with various internal and external colleagues and agencies on all deliverables

Work with demand generation team to create messaging to ensure that campaigns are performing and improve over time

Analyze existing content and look for ways to repurpose within marketing campaigns

Desired Skills and Experience

Experience in enterprise software or e-learning a plus but not required

Experience working with B2B direct sales force is helpful

Writing is the primary skill needed – but successful candidate must be a top-notch communicator, able to work with many different constituents across the company

Strong team skills and ability to work with remote teams

Strong proficiency in desktop applications (Word, PowerPoint, Excel) and understanding of Web best practices

Occasional travel may be required

Customer Focused – personally demonstrated that both external and internal customers are a high priority by identifying, and responding to their needs in a timely and efficient manner

Initiative – Recognizes opportunities and initiates actions to capitalize on them by looking for a new and productive ways to make an impact

Innovative Thinking – Embraces and champions new ideas and encourages others to do likewise

Building Organizational Commitment – Demonstrates commitment, loyalty and appreciation for the organization.   Conveys a high-level of concern for all employees, while helping to ensure that both their needs and those of the organization are met

Education and Certifications

Bachelor’s degree in communications, marketing or English

1-3 years’ experience in marketing communications, technical writing, or corporate marketing