Reporting to the EMEA Marketing Director this role is responsible for managing demand generation, campaigns & events to create an overall lead gen and brand awareness strategy for both SumTotal & Skillsoft EMEA. Critical to this role is ensuring deadlines and budgets are adhered to and that the EMEA business is aligned to global objects and messaging.
Primary responsibilities:
Working closely with the Corporate and Regional management teams to establish objectives, benchmarks and priorities and communicate and report on key results, and ensures alignment across the entire sales and marketing organisation. Overall ownership of marketing programmes, from rollout to completion in close collaboration with NA marketing colleagues
Understanding needs of the sales teams, defining programmes and success measurements, ensuring alignment with regional and EMEA business objectives, and delivering execution of all aspects at regional level
Localising campaigns/programmes, tools, and resources to maximise effectiveness in local markets
Developing an integrated marketing plan that encompasses demand generation, digital programmes, campaigns and events supported by PR, content and social activities
Planning and rolling-out of all awareness and demand programmes, according to the centrally defined marketing mix to support the needs of sales
Tracking programme results, measuring programme success, reporting meaningful metrics that reflect true ROI and facilitate future marketing investment decisions
Responsible for lead processing, submission and tracking for regional programmes
Manage all internal and external events from start to finish, including communication, supplier management, measurement of programme effectiveness to improve ROI
Booking venues for events, negotiating fees and manage event budgets
Collaborate with various people on the marketing team to execute on an integrated promotional plan to drive registration to and engagement around both online and in-person events
Attend events and educate attendees on our product offerings and network with the community
Occasional business travel within the UK, EMEA, and US
Other responsibilities and key result areas will be assigned as required
Skillsoft is an Equal Opportunity-Affirmative Action Employer: It is the policy of Skillsoft Corporation to provide equal employment opportunities to applicants and employees without regard to race, color, national origin, citizenship, religion, sex, sexual orientation, age, marital status, disability (mental or physical), protected veteran status, genetic information or any other class protected by law
