G2 USA is looking for a Freelance Content Strategist to work on a Fortune 500 health and wellness account.
The Content Strategist is primarily responsible for defining content requirements for digital experiences and structuring said content to meet user and business needs over the lifecycle of the experience. The Content Strategist will determine and define the following components:
1. What kind of content does a site need?
2. What messages does the content need to communicate to the audience?
3. How is content structured (prioritized, organized, formatted and displayed)?
4. How will the content change over time and what steps are necessary to implement these changes?
The Content Strategist will work closely with members of the Digital Strategy, User Experience, Copywriting and Tech teams. Deliverables will include:
Content audit, gap analysis, competitive review
Site map (with UX), content modeling, taxonomy, metadata Implementation, CMS workflows, content calendar, SEO Additional