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Marketing Specialist, Communications
Brand:
Req#: 178637
Updated: 06/05/2013
Job Type: Full Time
Location: US-FL-Tampa
Category: Marketing
Salary: Salary
Benefits: Benefits
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Job Description

JOB SUMMARY:

The Marketing Specialist, Communications will create content to promote Vitera Healthcare Solutions products and services, events and thought leadership. This position reports to the Director, Marketing Communications & PR and will be responsible for writing effective marketing communications in a wide variety of formats such as email, direct mail, sales collateral, presentations, scripts, social media posts, case studies, web copy, and other formats as required.

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ESSENTIAL RESPONSIBILITIES & DUTIES:

• Develops, writes, and edits a variety of traditional and online marketing messages and communication pieces designed to capture target audiences’ interest and influence action
• Partners with other marketing resources and stakeholders to guide, coordinate and execute strategic marketing messages through a variety of formats (print, online) and other tools as required to effectively communicate with external audiences, including customers, partners and prospects
• Assists the Director, Marketing Communications & PR with strategic planning, development and coordination of all marketing communications programs to promote Vitera Healthcare Solutions’ brand and products to further company’s sales objectives
• Collaborates with third parties and internal resources to develop external communications, advertising campaigns and sales collateral
• Prepares communication materials for external and internal presentations on products, services, and  business plans
• Maintains marketing intranet site housing marketing collateral and processes
• Actively participates in brainstorming with other members of the marketing group to generate creative campaign strategies and tactics for new product launches and product enhancements
• Works to ensure the consistency of our brand, tone and message and interacts with groups throughout the company to develop content
• May oversee production of collateral and mailings
• Measures effectiveness and quality of marketing content and adjusts as needed to meet objectives
• Attends trade shows and industry-related events as a representative of the company as needed
• Other marketing duties as needed
 

Skills/Requirements

QUALIFICATIONS:

• Education:  Bachelor’s degree in Marketing, Communications, Journalism or related field.
• Experience:  2-4 years of business to business marketing communications writing experience. Healthcare industry experience a plus.

SKILLS/KNOWLEDGE:

• Hands-on function that requires proven writing expertise, particularly designed to capture target markets’ interest and influence action
• Superior writing, editing and proofreading skills 
• Experience and/or knowledge of healthcare industry
• Ability to translate complex product information into a compelling business value proposition
• Excellent organizational skills, attention to detail, and the ability to prioritize a high volume of projects
• Ability to work across the organization, build partnerships and foster a collaborative work environment
• Demonstrated ability to work calmly in a fast-paced team environment while effectively managing multiple projects
• High level of self-motivation and the ability to work independently without constant supervision
• Advanced ability to use Microsoft Office Suite (Outlook, Word, PowerPoint), SharePoint, Adobe Suite and Internet browsers to research and develop communications programs

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