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Marketing Manager
Brand: Creative Juice
Req#: 176304
Updated: 03/18/2013
Job Type: Full Time
Location: XX - NYC - Broadway
Category: Marketing
Salary: Salary
Benefits: Full Benefits
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Job Description

 

We are looking for a
Marketing Manager
to join our team
 

Marketing & Communications Mission:

The Creative Juice Marketing Manager will be responsible for helping introduce, position and strengthen this new brand during a period of fast-paced expansion in a competitive and growing segment of the food & beverage industry: healthy eating and drinking. 

This position works closely with the Equinox marketing team to create, develop and implement Creative Juice’s marketing and communications efforts to promote the brand’s vision of “Make healthy eating and drinking easy, convenient, consistent and delicious.”

Job Responsibilities:

  • Create and manage strategic marketing plans and communication strategies that grow the Creative Juice brand during rollout period.
  • Manage and promote brand key messaging across all relevant channels ongoing to sustain and maintain consistent brand voice.
  • Create, maintain and manage brand identity through cost-effective and compelling collateral and promotions on an ongoing basis.

 

 

Skills/Requirements
  • Bachelor’s degree in marketing or related field
  • 6+ years of marketing experience in food and hospitality and/or retail industry
  • Experience implementing effective messaging for multi-unit expansion
  • Experience with existing social media platforms and emerging technologies that will prove to be helpful resources
  • Demonstrated ability to translate sales data into actionable marketing plans
  • Proven ability to create, manage and execute multi-dimensional experiential activations that engage guests on an individual, group and online level
  • Proven ability to meet financial objectives
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