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Vice-President of Worldwide Field Marketing
Brand: SumTotal
Req#: 169454
Updated: 01/02/2013
Job Type: Regular
Location: US-FL-Gainesville
Category: Marketing
Salary: Salary + Bonus
Benefits: Benefits
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Job Description

Are you a creative, driven marketing professional ready to take the next step in your career within a booming software industry?  SumTotal is looking for a leader to join our team as the VP of Worldwide Field Marketing.  

SumTotal Systems is the global leader in strategic human capital management (HCM) software, and offers an integrated line of solutions dedicated to managing companies’ most valuable asset- its people. As the largest and most profitable independent HCM company in the industry and recognized by analysts as the most complete solution, SumTotal is proud to include over half of the Fortune 500 as our customers. We are looking for people who are passionate, dedicated, and motivated by lifelong learning. We provide each employee not just a competitive salary structure, bonuses, and a benefits plan, but also a chance to develop your talent. If you’re creative, forward thinking, and have a passion for excellence, SumTotal is the right place for you.


  • Lead a team globally and execute locally in NAM

  • Create and implement demand generation programs including localized campaigns, webinars, emails and content

  • Create and implement field marketing programs including local/regional customer and prospecting events

  • Own the Marketing budget, working with regional Marketing managers to ensure that targets are met.

  • Work closely with sales and executive leadership to ensure that integrated marketing plans and lead acquisition  strategies, aligned with Sales and our product vision, are implemented and optimized quarterly.

  • Work closely with Lead Gen (inside telemarketing) team to make sure that qualified leads are being handed off to phone reps and followed up on in a timely manner.

  • Work with corporate communications to manage the local public relations and analyst relations across the region

  • Work with marketing operations to measure, evaluate, and improve every marketing campaign in on a quarterly basis.

  • Become the liaison on business issues back to the HQ marketing team and to the company overall.

  • Determine ways to best leverage channel partners in the region

  • 10+ years related experience; field marketing experience required

  • Bachelor's degree in Business Administration, Marketing or related field, MBA preferred

  • Software and/or SaaS experience a plus

  • Able to prioritize and work under pressure with multiple deadlines.

  • You must have a solid background in marketing with a concentrated focus on demand generation/field marketing in an established software or high-tech organization.

  • You will need proven experience building talented teams and management experience across territories/countries.

  • You will have the ability to coach, influence and motivate diverse groups to work collaboratively.

  • Demonstrated ability to design and execute marketing campaigns that drive sales pipeline and revenue.

  • Proven record of change management, building and sustaining effective teams, inspiring commitment to organizational vision, and delivering results.

  • Exceptional leadership skills with a proven ability to work with senior management.

  • Excellent analytical and communication skills required.

  • Effective oral & written communication skills, prioritization and ability to work closely in a cross-functional team environment is key.


For more information, please check out


SumTotal Systems is an EOE and strongly supports diversity in the workplace.

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