MISSION STATEMENT
Motivated by Christ's love, this position plays a key role in promoting the wholistic ministry of Food for the Hungry (FH) through the framework of the organization’s vision, “God called and we responded until physical and spiritual hungers ended worldwide.” In order to accomplish this vision, FH’s mission is to “walk with churches leaders and families in overcoming all forms of human poverty by living in healthy relationship with God and His creation.”

SUMMARY
The Director of Marketing Director  is responsible for the acquisition, cultivation and retention of single gift donors and monthly donors not connected to the Child Sponsorship program.  The MD is responsible for the messaging in all marketing related materials under his/her authority. The MD shares responsibility with the VP Global Marketing and Communications for the relationship with our external marketing agency and works closely with the external marketing agency and FH’s External Communications department for resource gathering, writing, editing and other services related to the creation and production of marketing materials. The MD is also responsible for the creation and development of new marketing products, the development of new channels and materials for corporate cause-marketing relationships.  This includes mass marketing support of sponsorship in conjunction with the artist program and future mass marketing products for new sponsorship acquisition and single gift acquisition at Food for the Hungry.  It is the marketing director’s responsibility to ensure that marketing messages align with FH’s mission, vision and values and the MD may use the depth and breadth of FH to meet that requirement.
 

ESSENTIAL DUTIES AND RESPONSIBILITIES
Other duties may be assigned.

• Key Result #1 – Marketing Planning and Implementation: In partnership with external agencies, manage the day to day aspects of FH’s direct response marketing program. In concert with the VP of Global Marketing and with input on messaging from External Communications, develop goals and strategies to shepherd and steward new and current donor relationships (Approximately 50% of the Time).

• Develop and maintain online strategies for offline/online integration that improves the ROI and LTV of our donors.
• Develop and maintain online strategies to acquire new donors.
• Develop and maintain online cultivation strategies to shepherd the ‘online only’ and dual channel donor relationships with FH.
• Increase the number of visitors to the site for the purpose of engagement or fundraising.
• Increase the overall income for the website.
• Plan develop and implement the movement of offline donor relationships to online (where appropriate).
• Manage the Social Media Specialist.  Holding this relationship to marketing loosely (meaning integrate this function across departments where possible) substantially increase our followers; increase the number of links from social media to our website; increase the donations to our site from social media origins.

• Key Result #2 - Maintain Supervisory responsibilities (15%)

1. Supervise marketing dept staff : E-marketing Director, Social Media Specialist and the Marketing Analyst;
2. The Marketing Director shares the Administrative Assistant to the VP.

• Key Result #3 – Plan and develop the marketing budget (10%).

1. Plan and develop the marketing department budget on an annual basis, but maintain a six quarter planning horizon for budgeted revenue, expenses and category grants from net revenue.

• Key Result #4 – Manage Marketing Vendors and Suppliers (10%).   

1. Manage the day-to-day relationship with the external vendors who provide marketing inputs  including but not limited to: area printers, full service agencies, telemarketing agencies, research vendors, database or data technology vendors.;
2. Has authority over final product communication and materials produced for the marketing area from internal and external sources.

• Key Result #5 - Develop the Marketing Business Unit (5%).

1. Develop and deliver insightful presentations and strategies to the marketing unit, other unit leaders and senior leadership where appropriate.
2. Ensure the integration of the marketing function within that of the greater FH organization and ensure that the business unit optimizes its use of shared and support services.

• Key Result #6 – Develop, test and implement new giving channels (10%).

1. Help to develop audiences for the Poverty 180 product through online and offline giving channels by identifying target audiences;
2. Identify internal and external audiences for product development and then develop and test those products.

QUALIFICATIONS 
To perform this job successfully, an individual must be able to perform each essential duty/function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Has a personal relationship with and consistent witness for Jesus Christ
• Commitment to the mission and vision of Food for the Hungry
• Knowledge of organizational policies
• Proficient in Microsoft Office Suite
• Proficient typist
• Excellent written and oral communication skills
• Highly organized and detail oriented
• Proficient in grammar usage and proofreading
• Ability to multi-task
• Ability to travel 20-25% (Domestic and Internationally) a year
• Able to lift a minimum of 25lbs
• Personable, outgoing, prepared, and quick on your feet to handle unexpected situations
• Applicants for this position should be comfortable interacting with people from all backgrounds
• Detailed oriented
• Dependable – follow through on commitments
• Problem solver

EDUCATION and/or EXPERIENCE
Bachelor's degree (B. A.) from four-year College or university; five years related experience or equivalent combination of education and experience.  Previous experience with direct response marketing across multiple channels is required; event planning and public relations experience is helpful. Previous experience working with an agency is helpful. Experience in Christian ministry, especially in a church setting, is valuable, but not required.

LANGUAGE SKILLS
Proficiency in spoken and written English.  Ability to effectively present information and respond to questions in both large and small groups. Able to act as a mediator between different groups.