G2 USA is a top-five brand activation agency that helps marketers maximize brand commitment. A part of the G2 Worldwide global network of companies, G2 USA’s multifaceted service offering brings together direct marketing, data analytics, shopper marketing, branding & design, promotional marketing, communications planning and digital/interactive marketing, to create innovative and compelling marketing programs for our clients. G2 USA utilizes unique and proprietary tools to gain insight into the consumer’s purchase decision journey, from consideration to brand selection. G2 USA is headquartered in New York, and has offices in Chicago, Cincinnati, Los Angeles, Philadelphia and San Francisco. Clients include Adobe, Campbell Soup Company, EA, Heineken, J.M. Smucker, Kraft, Liberty Mutual, Procter & Gamble, Pfizer and Waste Management. G2 USA is part of the WPP group (NASDAQ: WPPGY). For more information, visit www.g2.com.
We are searching for an exceptional Copywriter to join our team within our Direct & Digital Practice Area of G2 USA!
The primary responsibility of the Copywriter include assisting the creative team in developing long-form copy for multi-channel direct response/relationship marketing campaigns. This includes concept development, copy preparation, knowledge of client specific regulatory/disclaimer copy and affinity partner sensitivities. The writer is also responsible for the review of all materials through final approval and release.
Specific responsibilities include but are not limited to the following:
Develop full copy for a range of marketing materials, predominantly direct mail but also collateral, print ads and other channels as necessary
Communicate daily status of all deliverables to supervisor
Ensure creative campaign ideas are on strategy and meet communications
Participate in and oversee aspects of final production of creative projects to which he/she is assigned
Work collaboratively with art director, account managers, project managers/traffic, and production
Incorporate client feedback, as appropriate
Participate in making internal presentations
Skills/Requirements
The ideal candidate:
Bachelor’s Degree or equivalent work experience required
2+ years agency experience
Business-to-business and consumer experience in direct mail, print and collateral (financial services, insurance, telecommunications preferred)
Strong knowledge of the mechanics of writing: punctuation, grammar, spelling, structure and organization/outline
Possess excellent verbal and written communication skills and demonstrate the ability to articulate thoughts clearly
The imagination to create copy that will interest consumers and generate the desired action with regard to the product or service
Strong computer skills (MS Office)
Ability to multi-task in a demanding, deadline-driven environment
Highly organized with excellent attention to detail
Team player
Only applicants who submit a link to their portfolios will be considered.
To apply online, please click the following link:
https://www.hirebridge.com/v3/application/applink.aspx?cid=6084&jid=107108
G2 is an Equal Opportunity Employer that offers competitive salary, comprehensive benefits and great training programs.
With the high volume of replies we receive, it is not possible for us to personally respond to all prospective candidates. Please be assured that your resume will be reviewed and you will be contacted if there is an interest in your background and experience.
