The Physician Programs Director focuses on establishing sustainable relationships with key opinion leaders (KOLs) in the cardiovascular space and develops partnerships between these physicians and Abiomed. The Physician Programs Director represents all aspects of Abiomed and voices the customers’ needs to the respective Abiomed teams. The Physician Programs Director also works closely with the field organization, and plans and implements various marketing programs that support Abiomed’s mission of increasing education, awareness and adoption of hemodynamic support.
Primary Duties and Responsibilities:
KOL Management
- Develop sustainable direct relationships with designated and identified key opinion leaders, forming partnerships to maximize education, awareness of hemodynamic support and latest clinical data
- Develop partnerships with physicians in key societies and government agencies.
- Develop new and emerging opinion leaders through focus groups, key customer visits, VIP programs, hemodynamic courses and local programs.
- Serve as a corporate liaison between Key Opinion Leaders and Abiomed’s Executive team, Management, Marketing, Clinical Research and Sales
Customer Program Development
- Establish customer focus groups to enable feedback on therapy adoption, new product development, messaging and competition
- Execute educational programs and training courses at appropriate teaching institutions.
- Assist in the development and execution of specialty customer programs held in conjunction with major trade shows or established as separate symposia.
- Execute and facilitate important and integral customer meetings at major medical congresses
Sales Support
- Drive sales to meet individual sales forecasts in selected Key Accounts through interaction with key customers.
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