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Marketing Campaigns Content Writer | ||||||||||||||||||||||||||
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Job Description | ||||||||||||||||||||||||||
Aptean is a leading global provider of industry-focused mission critical enterprise software solutions. Our solutions help nearly 6,500 organizations stay at the forefront of their industries by satisfying their customers and continuing to operate more efficiently. Headquartered in Alpharetta, GA, Aptean has offices in North America, Europe, and India, as well as an extensive Partner Channel. Our customers are located in 74 countries across Europe, Latin America, and North America. Aptean is focused on providing products and solutions to customers in specific verticals. Our products are rich in feature and functionality and delivered on premise, SaaS and Hybrid delivery models. Aptean’s products deliver value at lowest total cost of ownership and scale with needs of our customers. Most of our products and solutions are leaders in the vertical market segments they serve. Aptean uses its core values of Drive For Results, Win Together, Foster Innovation, and Be Courageous to guide its employee community to serve every customer in every geography and market.
Job Description: Develop crisp and creative content to support all marketing campaigns, programs and tactics developed by the corporate demand generation and campaigns team (customer marketing and new system sales). This role demands strong business writing skills and the ability to craft content that can be re-purposed for different industries that resonates with multiple audiences including customers and prospects. Types of content include but are not limited to email, social media and blogs, presentations, website copy, direct mail pieces, and video scripts. Principal Duties and Responsibilities: · Manage multiple projects and write and edit campaigns, programs and tactics content while focusing on quality and maintaining consistency with the “APTEAN voice”. Content may relate to: o Company websites/product & industry microsites o Email campaigns o Blogs and social posts o Newsletters o Presentations o Videos o Infographics · Exhibit strong writing skills with proven ability to ensure best practices in messaging and writing · Effectively handle both business and technology aspects of marketing content · Collaborate and work effectively in large, complex organizational structures & cross functional/regional teams with rapidly changing requirements and shifting priorities to deliver projects within specified timelines · Research and parse valuable data from existing content and liaise seamlessly with in-house subject matter experts (SMEs) to develop meaningful content · Research trends, news, and social media content for strategic use in content development · Plan new and engaging pieces of content · Support other projects as required |
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Education: Bachelor's Degree Required Work Experience: Up to 5 years of related experience marketing B2B enterprise software solutions is preferred, but recent college graduates will be considered with a Bachelor’s degree. Knowledge, Skills and Abilities
If you are determined to give your best every day and you are seeking an opportunity to work with an amazing group of people, then apply online today! Aptean, Inc., is an Equal Employment Opportunity Employer. In accordance with applicable federal, state and local laws No applicant for employment with Aptean shall be subjected to discrimination because of race, color, sex, national origin, religion, disability, age, covered military veteran status, reprisal for engaging in anti-discrimination activities, protected genetic information, sexual orientation or parental status.
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