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Copywriter -CA
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Req#: 45405
Location: San Francisco, CA
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Job Description

Create concepts and write compelling copy for advertising, marketing and promotional material such as: media advertising (newspaper, magazine, television, radio, outdoor and Internet, etc.); collateral (brochures, posters, flyers, onsite signage, etc.) and programs (employee referral, incentive, motivation and retention).

 

·          Work with the creative team and account service, responsible for developing innovative on- and off-line creative concepts and marketing solutions that are on strategy, on budget, to specification and that differentiate clients from their competitors

·          Write solid, polished, compelling copy for all media (print, broadcast, web)

  • Comprehensive understanding of the client’s brand standards and ability to consistently apply those standards to new and change requests
  • Manage time effectively to ensure profitability of project and deadlines are met
  • Participate in team meetings to identify opportunities and solutions to meet client objectives

·          Work with the Interaction Designer to help develop navigational structure and labeling conventions

  • Meet development work standards by following production, productivity, quality and customer-service standards
  • Enter timesheets daily and accurately

·          Conduct research when necessary (primary research, focus groups, surveys, etc.)

·          Collaborate with other members of the creative staff to improve the product – this includes copy and design.

·          Work as an integral part of the overall advertising team (become a true partner with clients, account services and creative)

 

SECONDARY

FUNCTIONS:

 

·          Continually push the creative product by seeking external education, reading and researching new trends

·          Begin participating in client presentations (both up-front fact finding meetings, as well as the presentation of finished creative strategies and executions)

·          Other duties as assigned





Skills/Requirements

·          A minimum of a Bachelor’s degree from a four-year college or university

·          Demonstrated “real-world” professional experience that either directly relates to required job duties (usually through 2 to 4 years’ professional advertising), or experience that is indirectly related but candidate shows ability and potential to successfully fulfill required duties

·          Previous experience writing copy for the web (samples requested – URLs)

·          Previous interactive creative agency and/or technology experience is helpful, but strong writing skills will overcome a lack of specific experience.

·          Possess a comfort level with technology (Mac/PC and the web)

·          Working proficiency with Microsoft Office Suite

 

·         Ability to sit at a computer for long periods of time

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