Would you like to be a part of the organization where high energy meets intellect? If you get excited by solving puzzles and working in a collaborative environment, then Aptean wants to work with you!! 

Aptean is a leading global provider of industry-focused mission critical enterprise software solutions. Our solutions help nearly 6,500 organizations stay at the forefront of their industries by satisfying their customers and continuing to operate more efficiently. Headquartered in Alpharetta, GA, Aptean has offices in North America, Europe, and India, as well as an extensive Partner Channel. Our customers are located in 74 countries across Europe, Latin America, and North America.     

 Aptean is focused on providing products and solutions to customers in specific verticals. Our products are rich in feature and functionality and delivered on premise, SaaS and Hybrid delivery models. Aptean’s products deliver value at lowest total cost of ownership and scale with needs of our customers. Most of our products and solutions are leaders in the vertical market segments they serve.

Aptean uses its core values of Drive For Results, Win Together, Foster Innovation, and Be Courageous to guide its employee community to serve every customer in every geography and market.

The Field Marketing Specialist is responsible for ongoing development and execution of field marketing, major campaigns and product launches for Aptean’s  Solutions. This position will work closely with our product team to understand the solution and will design and execute sales enablement tools and field marketing to meet our product goals while also increasing customer experience and retention. Candidates will have a successful track record of developing and executing goal-based, integrated marketing programs inclusive of the entire marketing mix, as well as a deep understanding of the synergetic relationship between Marketing, Sales, and Product Management. 

Principal Duties and Responsibilities

• Develop overall marketing and branding strategies, customer field marketing, and related activities to ensure that new and existing products meet organizational goals and expectations.
• Develop and coordinate new idea reviews and recommendations, concept and design development, project management, and market introduction.
• Assist with presentations, demos, white papers, and product updates for organizational marketing materials.
• Stay well-informed on marketing trends and emerging technologies, especially Internet marketing and lead generation, to incorporate into the strategy for optimizing the company’s marketing investment.
• Direct internal and external marketing resources by managing projects with third party vendors and internal marketing specialists.
• Interface with sales, operations, product management, support, services, and solutions consulting to roll out and launch lead generation field marketing for follow-up and reporting.
• Execute campaigns in line with budget and demonstrate positive ROI in line with agreed targets.

Education

Bachelor's degree or demonstratable directly related successful experience.

Work Experience

Typically requires a minimum of 2-5 years of related experience marketing B2B enterprise software solutions (ERP/CRM/SCM marketing experience strongly preferred) with a Bachelor’s degree.

Skills and Abilities

• Creative thinker and understanding of positioning the right message to the right audience.
• Strong understanding of marketing operations, automation and measuring ROI.
• Demonstrated ability to collaborate with senior management and peers across multiple organizations, geographic regions and/or cultures.
• Excellent verbal and written communication skills, including the ability to explain technical concepts to marketers and other stakeholders.
• Keen understanding of marketing objectives and strategies within a B2B environment.
• Experience using Microsoft Office products (proficiency with Adobe Creative Cloud an advantage).
• Strong analytical problem solving and decision making skills.
• Strong time management, organization, and prioritization skills.
• Strong desire to undertake ongoing professional study and training.