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Product Marketer
Job#: 452113
Positions: 0
Posted: 02/13/2018
Job Type: Full Time
Location: US-GA-Alpharetta
Department: Marketing
Category: Marketing
Salary: Salary + Bonus
Benefits: Benefits
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Job Description

Would you like to be a part of the organization where high energy meets intellect? If you get excited by solving puzzles and working in a collaborative environment, then Aptean wants to work with you!! 

Aptean is a leading global provider of industry-focused mission critical enterprise software solutions. Our solutions help nearly 6,500 organizations stay at the forefront of their industries by satisfying their customers and continuing to operate more efficiently. Headquartered in Alpharetta, GA, Aptean has offices in North America, Europe, and India, as well as an extensive Partner Channel. Our customers are located in 74 countries across Europe, Latin America, and North America.     

 Aptean is focused on providing products and solutions to customers in specific verticals. Our products are rich in feature and functionality and delivered on premise, SaaS and Hybrid delivery models. Aptean’s products deliver value at lowest total cost of ownership and scale with needs of our customers. Most of our products and solutions are leaders in the vertical market segments they serve.

Aptean uses its core values of Drive For Results, Win Together, Foster Innovation, and Be Courageous to guide its employee community to serve every customer in every geography and market.

 

The Product Marketing Manager for CRM is responsible for the overall positioning and messaging of the products within the CRM product line. This person is also responsible for the marketing of product launches and creation of product collateral. Inherent in fulfilling these responsibilities is a substantial amount of customer, market, product, and competitive analysis. 

Duties and Responsibilities:

Product Positioning:

  • Become an expert on Aptean’s technology and services solutions, including Aptean’s unique value proposition in the market, based on a thorough understanding of the market problems and competition
  • Build positioning and messaging for our suite of CRM products
  • Develop the competitive comparison guide for use in positioning against like offerings from other organizations

Buyer & Customer Expertise:

  • Map out the potential buying process for our products, including developing buyer personas for the key roles in the buying and renewal processes
  • Build relevant content for buyer roles to consume in a variety of formats throughout the buying process, including presentations, white papers, brochures, social media, web pages, and more
  • Drive customer retention strategies, including conducting win/loss analysis for customer renewals and identifying product references for industry and customer referrals

Speaking to the Market:

  • Collaborate with our Sales Enablement and Corporate Marketing functions on well-defined campaign and sales enablement plans
  • Assist in the creation of thought-leadership and sales enablement content (e.g., blogs, playbooks, battlecards, sales scripts, presentations, training modules and demos)
  • Manage launch planning and orchestrate execution of the commercial release of a product, including campaign strategy and/or alignment to existing solution campaign structure




Skills/Requirements

Education: 

Bachelor's Degree required

Knowledge:

  • Working knowledge of Sirius Decisions’ Product Marketing framework or Pragmatic Marketing framework is strongly preferred.

Skills and Abilities

  • Leadership: Must possess solid leadership qualities with proven business results. Must be able to work with limited supervision and be accountable for actions and decisions. Must be skilled at working in a matrixed business environment.
  • Communication: Must be a strong facilitator with excellent written and oral communication skills. Must be able to interface appropriately and present product positioning and value at all levels (i.e. peers, management, customers).
  • Project Management: Must possess outstanding organization and project management skills, along with the ability to interact with a wide range of cross-functional teammates, buyers and customers. 

If you are determined to give your best every day and you are seeking an opportunity to work with an amazing group of people, then apply online today!

Aptean, Inc., is an Equal Employment Opportunity Employer. In accordance with applicable federal, state and local laws No applicant for employment with Aptean shall be subjected to discrimination because of race, color, sex, national origin, religion, disability, age, covered military veteran status, reprisal for engaging in anti-discrimination activities, protected genetic information, sexual orientation or parental status.

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