Senior Web Analyst
Job#: 401639
Positions: 1
Posted: 07/07/2016
Job Type: Full Time
Location: New York, NY (Corporate Office)
Department: Direct Marketing
Category: CRM
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Job Description

As America's oldest clothing retailer, Brooks Brothers has a long history of creating long-term relationships with both our Customers and our Associates. With more than 270 stores throughout the United States and Canada and more than 300+ locations abroad, we continue to grow the brand with a respect for our heritage and a vision for the future.

The diversity of our operations has recently created an opportunity for a new Senior Web Analyst in our New York City offices. The Senior Web Analyst is responsible for identifying, measuring and monitoring key performance indicators for brooksbrothers.com and develops data-driven recommendations that drive positive business outcomes. The Senior Web Analyst will proactively identify opportunities and provide actionable recommendations based on building data dashboards (leveraging site analytics tools like Omniture and Google Analytics), running segmentation analyses, click path analyses, customer analyses, online marketing analyses, and designing/executing A/B tests. This position will be responsible for reporting and analyzing website data to optimize acquisition, engagement, conversion and retention efforts. The ideal candidate will possesses excellent cross-functional collaboration skills, the ability to appropriately manage competing priorities amongst key stakeholders, and a relentless commitment to an exceptional customer experience in the digital space. This individual will have full accountability for site analytics and serve as a key member of the online strategy, marketing team and analytics teams

The Senior Web Analyst is a leader in creating, maintaining and continuously improving a data driven culture within Brooks Brothers.  The position reports to the Head of Customer Analytics.

This person will provide statistical rigor in support of critical business decisions.  This person will help shape how success is measured and ensure reporting and metrics are in place for all projects.

  • Manage the Adobe Relationship with all tools under contract, including SiteCatalyst, Scene7, Test&Target, Consulting and Email Integrations
  • Design, prepare and present all required reporting and dashboards for cross functional teams which includes, Weekly Reporting, Monthly Reporting, Marketing ROI Reporting, Daily Recaps of Promotional Activity and Merchandising Reporting
  • Report on standard Ecommerce conversion analyses (e.g. Checkout waterfall, null searches, etc.) to drive decision-making around navigation/promotions/popular content.
  • In partnership with Customer Analytics, lead efforts in planning, designing and coordinating ongoing and ad hoc analysis projects for the Direct to provide insights into user behavior.
    Submit all export requests and report designs for 3rd party integrations
  • Work with internal teams to integrate data across solutions and automate existing reporting
  • Partner with the Customer Analytics team to integrate insights and analysis
  • Manage the implementation process for analytics tracking from day-to-day requests to larger site projects such as Platform Migrations and 3rd Party Vendors
  • Provide insights and recommendations to grow web business by identifying key areas for website and consumer communication improvements; then prove success by measuring impact through A/B and multivariate testing
  • Maintain 3rd Party Vendor Relationships with Adobe, Monetate and future projects that may require analytical expertise
  • Mentor and educate teams on analytics best practices which may include training, help guides, creating logins and webinars
  • Identify traffic trends by channel, abandonment issues and opportunities for improving site conversion
  • Lead User training classes on web analytics tools.
  • Stay current on latest trends in web measurement strategies and tactics.
Skills/Requirements

Ideal Candidates Should Possess

  • Bachelor’s degree in marketing, internet marketing, mathematics/statistics, computer science, economics, or a quantitative field.
  • 2-4 years’ experience in multiple web analytics platforms: Adobe Analytics (Omniture), Google Analytics, and/or Coremetrics,
  • Web Analytics training certification preferred
  • Experienced in implementing web analytics tools on an e-commerce website and identifying, diagnosing, and resolving web analytics implementation and reporting problems
  • Ability to look for solutions and information in creative ways and convey complicated results and insights to people of varying
  • Experience working with large data sets, writing queries, structuring reports.
  • Outstanding written/verbal communication skills with experience distilling and presenting complex quantitative analysis.
  • Understanding of web best practices and web conversion metrics.
  • Ability to work in a fast paced, highly collaborative environment.
  • Comfortable working expediently against quick turnaround times.
  • Comfortable writing executive presentations of data findings/recommendations.

 

The Brooks Brothers culture is rooted in our values of relationships, innovation, history, fairness and celebration and our vision to be the premiere lifestyle destination for ladies and gentleman for every generation. We are proud to offer our Associates a fulfilling work environment, unique and special benefits and a wide range of opportunities for personal and professional development.

Additionally, Brooks Brothers offers competitive compensation, excellent benefits and a positive work environment designed around the philosophy of mutual respect and the challenge of contributing to the continued success of our organization.

We invite you to submit your resume for immediate consideration.

Best Regards,

The Talent Acquisition Team of Brooks Brothers

 

We are an equal opportunity employer. We are committed to a healthy and safe workplace for all.

Equal Employment Opportunity. We Value and Respect Each Other by Providing Equal Employment Opportunities.
Brooks Brothers is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or Associate on the basis of race, color, sex, religion, national origin, age, disability, sexual orientation, gender identity, or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and Associates based on any of these protected categories. It is also Brooks Brothers policy to comply with all applicable federal and state laws respecting consideration of employment status and requests for reasonable accommodations in hiring and employment decisions. We expect mutual respect in support of our values and Equal Employment Opportunities.

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