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Sr. Product Price and Value Communication Analyst | ||||||||||||||||||||||||
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Job Description | ||||||||||||||||||||||||
Candidate is responsible for the pricing process across several franchise groups from new & existing product pricing through customer communication. He/she functions in a lead role with Clinical Franchise General Managers and Product Directors to develop list prices and price guidelines for new products and services through the application of marketing strategy and principles.
· New product introduction pricing – apply marketing strategy and pricing fundamentals to set price for new offerings; develop financial models · Identify customer value drivers by segment for strategic tests · Identify differential benefits from Quest Diagnostics offering – for tests and value-added services · Translate differential benefits into clinical and economic value – for patients, for providers, for payers · Develop customer-facing value communication tools and implement across the various sales channels · Introduction of target price system – drive a change process to set target prices for offerings by segment, channel, and region · Annual price change – partner with Commercial Pricing Operations to design and implement annual price change · Support for Business Development pricing – new ventures & markets · Support for Science & Innovation pricing – new technologies
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Skills/Requirements | ||||||||||||||||||||||||
Requirements:
· 3-5 years’ experience · BS degree in Finance, Marketing or Economics · MBA preferred · Direct B2B pricing experience; healthcare pricing valuable · Mix of finance, marketing, or sales, with strong quantitative capabilities · Pricing analysis – ability to apply pricing strategy to complex high-technology healthcare markets · Project management – ability to independently manage multiple complex projects · Technology mindset – ability to understand the opportunity in emerging technologies · Modeling – ability to build a quantitative expression of differential customer value · Sales – ability to work with sales teams to implement a tool to improve win rates · Strong Communication Skills- ability to distill complicated information in a clear and concise way · Creativity – ability to create a new approach, new tools, work across multiple technologies and channels · Persuasion – ability to motivate sales teams to adopt a new approach to selling |
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