POSITION SUMMARY The Vice President for Marketing is a collaborative member of the Executive Management team responsible for leadership, management, and execution of sales, marketing/communication, and brand management strategies that grow, and sustain diverse audiences in fulfillment of our mission. Directly leads the marketing team by developing and executing market strategies and achieving marketing goals. The VP for Marketing will be guided by expert knowledge and understanding of the various patron segments, as well as a clear objective to optimize earned revenues and minimize expenses so that resources can be dedicated to creating unparalleled experiences. Specific responsibilities include business and marketing development; market research and planning; strategic direction for promotion and advertising; oversight of all ticket sales efforts; hiring, inspiring and managing the day-to-day activities of marketing staff. RESPONSIBILITIES 1. Collaborates with Executive Team members along with Development, Operations, Artistic, and External Affairs teams to ensure a unified and strategic approach to constituent development and brand management. 2. Strong understanding of the key issues and objectives in each department and an acute awareness of the strategic direction of the organization in order to properly execute decisions. 3. Creates, manages, coordinates, and executes all marketing strategies and budgets. 4. Plan and strategize effective methods of increasing revenue generation of a $28M budget size organization with responsibility to generate planned revenue of at least 31% with future goals of continued growth in earned revenue. 5. Establish, implement and evaluate short and long-range sales targets and objectives, to ensure goals are met/exceeded. 6. Analyze the effectiveness of sales, marketing initiatives and costs and continually improve results; create benchmarks and success measurements for marketing programs. 7. Identify and develop new customers, win back lapsed customers and build loyalty among existing customers. 8. Develop strategies and plans which identify traditional marketing opportunities, direct marketing, telemarketing campaigns, and online and digital marketing initiatives. 9. Responsible for product pricing, placement, promotion, and works collaboratively with Executive Management and music director to shape product offerings. 10. Responsible for driving and executing brand management positioning, including branding guidelines, throughout the organization. 11. Researches and analyzes economic trends, buying habits and the demographic characteristics of consumers, their tastes and preferences for the organization’s products and for those of competing product offerings. 12. Design, implement, and evaluate market segments using research tools such as audience surveys and internal system data. 13. Analyze audience using internal data and regular audience research findings. 14. Oversight of box office sales initiatives ensuring excellent patron service and purchasing experience. 15. Develop and maintain collaborative relationships with management and staff related to marketing concepts and branding initiatives. 16. Research best practices of similar organizations related to successful sales campaigns and marketing initiatives. 17. Manage telemarketing campaigns, provide necessary information and support to telemarketing agencies, access pertinent information from telemarketers as needed. 18. Manages marketing department staff, including interviewing, hiring, evaluating, and mentoring team members. 19. Attend SLSO concerts/events/meetings. 20. Perform other duties as needed or directed.

QUALIFICATIONS - A Bachelor’s degree in Marketing or a related field required. Advanced degree preferred. - A minimum of 10 years as a senior-level marketing professional, ideally in a major orchestra or similar arts organization, is required. - Requires broad knowledge of the marketing discipline from both an operational and strategic perspective and involving extensive theoretical knowledge. - Expert knowledge of marketing concepts including qualitative and quantitative research and analysis, product development, pricing, branding and positioning. - Successful track record for achieving and exceeding sales and revenue goals. - Experience working in the non-profit sector and the ability to work creatively with a limited budget. - Exceptional leader who demonstrates creativity, intellectual curiosity, and optimism. - Strong communication and collaboration skills with the ability to build consensus with constituents at every level. - Skilled at leading and inspiring a busy marketing team as well as managing multiple deadlines with competing priorities to achieve department goals. - Strong analytical, planning and forecasting skills. - An affinity for live musical performance is required, and an affinity for and knowledge of classical orchestral music and popular music presentations is preferred.