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Senior Media Planner
Job#: 261631
Positions: 1
Posted: 02/17/2015
Job Type: Full Time
Location: US-TX-Dallas
Department: 160 - Implementation - AMG
Category: Marketing
Salary: 2. Eligible - Incentive Plan
Benefits: Benefits
#LI-KH1 - Kari Hutchinson (kari.hutchinson@active
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Job Description
About ACTIVE:
 
We are the technology that powers activities, helping over 47,000 activity organizers automate, simplify and grow their business through rich data and insights. With over a decade of experience building the world’s leading registration platform, our SaaS products are changing the way the world gets active.
 
We are a company of passionate people that are focused on results, committed to excellence and fueled by challenge. We celebrate a culture of winning, high-performance and accountability. Our team members embrace a work-hard/play-hard mentality and bring their passion, dedication and creativity each and every day. Together, we are making the world a more active place.
 
Responsibilities:
  • Predict and define annual Digital Revenue Forecast goals
  • Manage Direct Digital Sales opportunities, Ad Network strategy and Programmatic landscape to maximize digital ad revenue
  • Manage and direct the Media Planning Consultant team
  • Measure and guide team’s Key Performance Metrics (KPIs), which include but are not limited to: accurate inventory reporting, campaign delivery in full and revenue value carried per drop per media planner
  • Build and manage the overall media tree within our media planning and ad trafficking interface (Adbook)
  • Maintain, assess and communicate an accurate inventory for all network properties (leveraging DQT and SQL system reports)
  • Validate system efficiencies and inventory tracking between DFP and Adbook
  • Understand, anticipate and influence The Active Network's consumer behavior in order to maximize yield or profits from Active's ever-changing online inventory (leveraging SiteCatalyst and historical inventory trend metrics)
  • Forecast Active's available and seasonal inventory and leverage unused/unsold inventory to yield a revenue plan
  • Craft effective Media Plans in line with available inventory forecasting and consumer trends
  • Develop pricing recommendations for available inventory and packages for sales
  • Provide reporting and analysis of inventory (sell through), revenue (CPMs, sponsorships, production charges), and costs (custom programs) to drive monetization
  • Proactively identify and provide actionable monetization solutions for inventory constraints, overlaps, oversupply as well as new opportunities
  • Assess and make recommendations on profitable deal structures
  • Provide analysis to drive selling strategy: targeting, content, inventory extension, packaging, pricing, etc.
  • Identify and manage vendors and tools to optimize yield and to direct inventory actions

 





Skills/Requirements
  • Expert knowledge of Exchanges, Ad Networks, Real Time Bidding, Data Management Platforms and other trends in the space
  • Exceptional Analytical Skills
  • 8 years of operations experience in the interactive world
  • High attention to detail
  • Strong leadership and communication skills
  • A motivated, self learner, constantly improving
  • Ability to handle large volume (data, campaigns, clients)
  • Working knowledge of HTML, SQL or other evidence of technical skills a must
  • Moderate to Advanced skills in Excel or Access
  • Ability to work cross functionally to ensure all goals are achieved
  • Proven ability to work in a fast paced environment with tight deadlines
  • Strong analytical and creative problem solving skills
  • Project Management or client campaign management experience a plus 
  • Familiarity with ad servers (Atlas, Doubleclick, MediaMind, etc.)
  • Experience executing online ad campaigns a plus
  • Experience executing email marketing a plus
 

ACTIVE Network Perks & Benefits

  • Health, Vision, Dental, Pet Insurance and 401K
  • State-of-the-art office space in Downtown Dallas including an indoor park, tavern, ACTIVE Tech Shop and more!
  • On-site yoga classes, groups runs, Daily Dose workouts/training programs and Morning Milers through our ACTIVEx Corporate Wellness Program
  • Hookups and discounts for races, events, tickets, activity gear, bike purchase program and more!
  • Give back with our ACTIVEx Charity Challenge partnership benefitting Kids in the Game
  • Continue your professional development through our award winning ACTIVEU online courses. 

 

Active Network is an equal opportunity employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. 

 

 

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