This position is responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Reports to a supervisor or manager.
Candidate must be flexible and excited about working in a fast paced company; have proven communication and organizational skills; and be willing and able to focus on both internal and external customer service to meet business needs.
Essential Duties and Responsibilities include the following:
Design, create, and deliver marketing programs and campaigns to support the growth and expansion of company products and services.
Develops sales presentations, website content and provides reports based on information collected such as website metrics and trends, marketing trends, competition, and new products.
Design, create and deliver various marketing materials such as product collateral, print and digital advertisements, tradeshow and events graphics, and presentation graphics.
Relies on experience and judgment to plan accomplish goals.
Performs a variety of tasks.
Education and/or Experience:
Bachelor’s Degree in Marketing or related area, and a minimum of 2-4 years of experience in website design and management.
Experience with digital lead generation lifecycle including email marketing, inbound marketing techniques and tracking metrics
Experience with Web design, HTML and CSS
Expertise in Adobe Creative Suite
Experience with managing large, dynamic Web sites
Experience using content management system—Drupal experience a plus
Familiar with standard concepts, practices, and procedures within digital marketing and marketing communications