The E-commerce SEO Analyst is responsible for oversight of Menards overall company SEO (search engine optimization) strategy and web analytics. The SEO Analyst works independently under the direction of the E-Commerce General Manager to improve our natural search ranking through qualified development of product/project content using and reporting and making recommendations based on sales-based analytics.
PRIMARY RESPONSIBILITIES:
Work with the E-Commerce General Manager to improve our website in terms of:
SEO – Define, advise and police the standards for site content that optimizes our placement to search engines
Images – Define, advise and police the standards for image SEO
Develop ad networks and affiliate programs to provide our editorial content with links to our site
Work with our Editing team on editorial/social/community content to optimize the affect of keywords on content by creating standards for best practices
Use site personalization to add SEO to all pertinent pages with content personalized to the user. This would be used on: Store Information pages, landing pages, and Community pages as well as on site search
Coordinate with HR on development and maintenance of their social pages
Coordinate with Midwest divisions and all units on development of their SEO
Research and propose on improvements and enhancements to be made to the Menards SEO strategy to the E-Commerce General Manager.
Coordinate and police link backs from our suppliers and affiliate sites
Utilize web analytics to provide timely data and stats on our E-Commerce and web traffic and provide insights and recommendation for improvements
Directly responsibility for Menards Search Engine Optimization development and standardized methods – based on best and most effective and proven practices. Weekly report back on status to E-Commerce General Manager
Maintenance of Menards.com homepages and seasonality designs in coordination with the E-Commerce Sales Manager, in terms of sales trends and opportunity, the Senior E-Commerce Product Specialist, in terms of categorization of the site, and oversight and reporting to the E-Commerce General Manager.
Auditing on Menards web pages, including landing pages to optimize utility in finding the right information and maximizing conversion
Keep pace with and report back with recommendations in terms of SEO, search engine, social media and internet marketing industry trends and developments
Monitor and evaluate search results and search performance and report recommendations to the Senior Product Specialist
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Multi-variant testing with use of sales-based analytics and timelined on an approved priority schedule to test, make suggestions for improvement and follow up on improvements made on specific web pages.
Other duties as assigned by the E-Commerce General Manager and Chief Merchant
Must have a Bachelor’s or Associate’s degree in Business Administration, Economics, Management, Marketing, Retail Merchandising or a related field or have equivalent experience in retail
1 – 2 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Must have experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
Proficiency in MS Excel, PowerPoint, and Word
Outstanding ability to think creatively, and identify and resolve problems
Ability to communicate in a professional and articulate manner, both verbally and written
Ability to solve difficult problems and come up with effective solutions
Ability to plan and organize work in an efficient manner
Must be detail oriented
Must be able to work both independently and on a team
Must be able to set priorities and hit strict deadlines
Must be willing to work overtime & occasional weekends
