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Associate Marketing Manager
Job#: 176326
Positions: 1
Posted: 02/14/2013
Job Type: Full Time
Location: Hiawatha, Iowa
Department: Marketing - Iowa
Category: Marketing
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As a Associate Marketing Manager at Go Daddy, you will be responsible for executing GoDaddy.com outbound email campaigns and will be accountable for growing and optimizing key performance metrics through ongoing data analysis, data discovery, and testing strategies. You will need to manage multiple projects/templates at one time and monitor customer feedback/reaction on an everyday basis.
In this role, you will:


In this role, you will:

  • Help with the deployment of successful outbound e-mail campaigns - define strategy, work in tandem with usability and creative teams, collaborate with product teams, leadership teams, business intelligence and web development.
  • Help execute end to end outbound email campaigns from internal campaign management system - owning all elements from strategy through implementation and measurement/analysis. Communicate plans and results in executive summary form.
  • Work with development to implement promotion codes/pricing and ensure they are loaded/working properly
  • Gather and analyze results, customer behavior and buying patterns, traffic drivers and the respective conversion funnel.
  • Manage and track overall key metrics, continually looking for optimization opportunities, implementing enhancements, and measuring/reporting results.
  • Implement time-sensitive specialty projects and programs managing all areas including concept and strategy, usability and creative direction, approvals, development, measurement and analysis.
  • Provide input on usability and creative component.
  • Identify textual & graphical cross/up-sell opportunities throughout the website, in ways that do not interfere with the overall site experience - execute, measure and optimize.


Do you have what it takes?

  • Minimum of 3 years experience in online marketing, preferably one with a global customer base of significant size in a technology or web-based field.
  • Campaign marketing automation, direct marketing, and multi-channel experience is a plus.
  • BA degree in marketing or business or equivalent experience.
  • Analyze and interpret data output and use data to define strategies, user interface and optimization.
  • Ability to analyze and summarize results, findings and strategies for marketing peers and executive staff.
  • Proven experience working with marketing, user experience, creative, business analysts and development teams with ability to articulate direction and requirements clearly.
  • Proficient in Word, Excel and basic design/wireframe skills. MySql, Access, Oracle, HTML, Photoshop knowledge is a plus...
  • Must encompass statistical analysis skills and be capable of working with unique analytical systems, outputting data, and organizing in a consumable format.
  • Understanding of designing for web development, customer interactions, impact on revenue or other key performance metrics.
  • Ability to multi-task in a fast paced environment.
  • Results oriented, self-starter who communicates effectively (written, oral, presentation).


Go Daddy's corporate teams achieve the business results that allow us to transform the cloud, the internet and the world. From Marketing to Finance, PR to HR, our professional staff acts as strategic partners to all sides of the business. We support and execute a successful business model that never loses sight of putting our customers first.

Are you ready to GO with us?

When you GO with Go Daddy, you have the opportunity to be part of something special by making a meaningful difference in the lives of our customers. Their success is our success.

Here’s what you need:

  • Passion to contribute to a truly exceptional customer experience, no matter your job title
  • Understanding that innovation and creativity is a part of what we do every day
  • Agility and action orientation – we move at the speed of tech
  • Understanding of the privilege and obligation of being part of a team

Here’s what we’ll provide:

  • A fun, dynamic and challenging work environment
  • Formal and informal opportunities and support for ongoing learning, growth and development
  • Team building activities and recognition
  • Competitive base plus bonus incentive
  • 100% employer-paid medical, dental, and insurance coverage for all benefit-eligible Go Daddy employees
  • Three weeks paid vacation your first year of employment

Go Daddy has been recognized because of its outstanding benefits, compensation, unique perks, diversity and company camaraderie. Go Daddy was awarded the 2011 and 2012 Alfred P. Sloan Award for Business Excellence in Workplace Flexibility Honoree - Arizona, Iowa & Denver. Go Daddy is the #1 IT Company on Inc. Magazine's inaugural Hire Power list of job creators.

Go Daddy’s philanthropic work supports a wide variety of charitable and community organizations dedicated to causes including women and children, domestic violence, child abuse, teenage homelessness, animal shelters and more. Visit www.GoDaddyCares.com for more information.

Go Daddy is proud to be an equal opportunity employer.

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