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Advertising and Marketing Optimization Specialist
Job#: 170184
Positions: 1
Posted: 12/06/2012
Job Type: Full Time
Location: Hiawatha, Iowa
Department: Marketing - Iowa
Category: Marketing
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We are looking for a talented individual with in-depth knowledge of direct and branded advertising channels who thrives in a challenging, dynamic environment.  This role is responsible for understanding all areas of advertising concentration and identifying areas of optimization within Go Daddy's advertising channel.  Candidate must be able to quickly gain knowledge of the Go Daddy advertising group, our processes, procedures and goals and be ready to hit the ground running.

In this role, you will:

  • Understand and support all advertising initiatives domestically and internationally.
  • Act as quality assurance ensuring campaigns are launched according to contract.
  • Optimization based on the competitive landscape, pricing and overall initiatives of new and existing campaigns.
  • Analyze, monitor and make changes to campaigns to ensure continued growth of existing/ongoing campaigns. 
  • Work with acquisition and Ad Managers on technical requirements, campaign needs and requirements.  
  • Present proposals and justification to ad managers for project/campaign implementation.
  • Guarantee Go Daddy has a known presence in all current and upcoming ad channels.
  • Review campaigns for accuracy of links, promotion codes, display creative, text creative; ensure a consistent message across channels
  • Other duties as assigned.

Do you have what it takes?

  • Thorough understanding of Go Daddy's direct and branding models or ability to learn and get up to speed quickly.
  • Attention to detail and a desire to do deep-dives into campaigns.
  • Enjoy interacting with all members of the department
  • Ability to think from the perspective of our target market.
  • Present ideas to ad managers.
  • Knowledge of Go Daddy processes, procedures and goals.
  • Understanding of social, mobile and online technologies. 
  • Able to influence others through conversation and education.
  • Enjoy being innovative.
  • Adapt quickly to change.
  • Keep up-to-date on industry trends and present optimizations to Go Daddy campaigns as appropriate.
  • Minimum of 2 years working across advertising channels with a focus on new media initiatives,  digital marketing, optimization, new media initiatives and campaign management.  


Are you ready to GO with us?

When you GO with Go Daddy, you have the opportunity to be part of something special by making a meaningful difference in the lives of our customers. Their success is our success.

Here’s what you need:

  • Passion to contribute to a truly exceptional customer experience, no matter your job title
  • Understanding that innovation and creativity is a part of what we do every day
  • Agility and action orientation – we move at the speed of tech
  • Understanding of the privilege and obligation of being part of a team

Here’s what we’ll provide:

  • A fun, dynamic and challenging work environment
  • Formal and informal opportunities and support for ongoing learning, growth and development
  • Team building activities and recognition
  • Competitive base plus bonus incentive
  • 100% employer-paid medical, dental, and insurance coverage for all benefit-eligible Go Daddy employees
  • Three weeks paid vacation your first year of employment

Go Daddy was recognized as a 2012 FORTUNE 100 "Best Companies to Work For" Honoree because of its outstanding benefits, compensation, unique perks, diversity and company camaraderie. Go Daddy also ranked #3 of 100 in the large-sized company category in Iowa's Top Workplaces 2012 presented by The Des Moines Register . Go Daddy stood out as a workplace with remarkable culture, unique perks and professional development opportunities.  

Go Daddy’s philanthropic work supports a wide variety of charitable and community organizations dedicated to causes including women and children, domestic violence, child abuse, teenage homelessness, animal shelters and more. Visit www.GoDaddyCares.com for more information.

Go Daddy is proud to be an equal opportunity employer.


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