This position will be responsible for creating and executing the global marketing strategy. The incumbent will work closely with Crowley Webb (external marketing firm), CEO and BU Presidents to ensure our success.
This a full time position for at least 1 year and could develop into a long term hire.
Create the marketing strategy.
Create and manage the project plan for the marketing strategy. Meet expected project milestones, outcomes and the approved budget.
Partner in the creative design of the graphic identity package to include: logos, signage, business cards, electronic signatures, advertisements and stationary.
Create, rollout and maintain content of the company website. Monitor website statistics and ensure first page ranking of key search words.
Interact with management to understand the business philosophy and develop content for brochures, product sheets, website, advertisements and other marketing collateral. Consistently incorporate our unique strengths and competitive advantages into the content.
Coordinate tradeshows and ensure all appropriate company solutions are represented.
Develop, monitor and measure the effectiveness of: brand awareness, API Heat Transfer’s reputation as a global company delivering highly engineered, high quality products and reputation of R&D.
Create the global PR plan. Write and distribute press releases, arrange and schedule interviews.
Vendor relationship management and contract negotiations for marketing-related projects.
Internal and external marketing communications.
Conduct market intelligence.
Oversee the Executive Assistant on marketing assignments recognizing she directly reports to the President & CEO.
Action/Results Oriented Execution
Communication Skills - engage across BU’s and functional disciplines
Customer/Service Center Focus
Emotional intelligence to work with a broad set of personalities
Internal consulting skills
Organization and attention to detail
Education and Experience:
Bachelor’s degree in communications or marketing field
7+ years of B2B experience in all aspects of marketing strategy: planning, positioning, promotion, and demand generation execution, and analysis
Prior experience working with an industrial company required
Excellent computer skills including web design software
Job Success Factors:
Execution of the marketing strategy
Initial success rate with content development as a result of understanding and listening to the business
Effectiveness of the marketing strategy to increase sales