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Marketing Campaign Automation Leader
Job#: 168850
Positions: 1
Posted: 01/09/2013
Job Type: Full Time
Location: Scottsdale, AZ
Department: Corporate
Category: Corporate
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New Role: Marketing Campaign Automation Leader

As a leader of Marketing Campaign Automation at Go Daddy, you will leverage your experience and knowledge with best-in-class marketing automation tools to deepen relationships and delight our ten million plus small business customers. Your experience with campaign automation/CRM implementations will help us build the data triggers and relevant communications to be the best in the business at communicating with a customer base.

You will be critical in helping connect data, technology, and our customers – and then leveraging what you’ve helped us build. This means the application of deep segmentation, usage, and related behavioral data into customer strategies and touch plans. You will also help train other marketers and users on most effective uses of the tools.

In this role, you will:

  • Drive the implementation and integration of a class-leading automation platform, replacing current in-house solutions
  • Determine and refine the infrastructure and best application of our Enterprise Data Warehouse to ensure success
  • Collaborate with team members to create segmentation-based strategies, with unique content driven by event and customer triggers
  • Teach and evangelize the application of the tools and approaches, with an eye toward creating a skilled team
  • Provide ongoing optimization and refinement of communications to ensure customer experience and effectiveness

Do you have what it takes?

  • 3+ years experience with class-leading campaign automation solutions. Aprimo preferred; Unica, Eloqua, and similar considered
  • 3+ years experience creating event-driven, trigger-based marketing efforts
  • 2+ years across multiple integrated channels (phone, email, SMS, DM, web, other)
  • Understanding of Enterprise Data Warehouses, in particular interactions with marketing campaign technologies
  • Strong project management abilities – must demonstrate a project management approach
  • Quantitative data analysis ability, including experience and understanding of modeling and campaign effectiveness, ROI and optimization
  • Experience working with and applying market and customer research studies
  • Familiarity in testing/optimization methodologies across communication channels
  • Ability to understand customer needs set and select relevant communications to enhance
  • Comfort in working with and influencing key stakeholders and teams across the business (sales, marketing, technology, and more)
  • BA/BS Degree strongly preferred; MBA a plus

Are you ready to GO with us?

When you GO with Go Daddy, you have the opportunity to be part of something special by making a meaningful difference in the lives of our customers. Their success is our success.

Here’s what you need:

  • Passion to contribute to a truly exceptional customer experience, no matter your job title
  • Understanding that innovation and creativity is a part of what we do every day
  • Agility and action orientation – we move at the speed of tech
  • Understanding of the privilege and obligation of being part of a team

Here’s what we’ll provide:

  • A fun, dynamic and challenging work environment
  • Formal and informal opportunities and support for ongoing learning, growth and development
  • Team building activities and recognition
  • Competitive base plus bonus incentive
  • 100% employer-paid medical, dental, and insurance coverage for all benefit-eligible Go Daddy employees
  • Three weeks paid vacation your first year of employment

Go Daddy was recognized as a 2012 FORTUNE 100 "Best Companies to Work For" Honoree because of its outstanding benefits, compensation, unique perks, diversity and company camaraderie. Go Daddy was also awarded the 2011 and 2012 Alfred P. Sloan Award for Business Excellence in Workplace Flexibility Honoree - Arizona, Iowa & Denver.

Go Daddy’s philanthropic work supports a wide variety of charitable and community organizations dedicated to causes including women and children, domestic violence, child abuse, teenage homelessness, animal shelters and more. Visit www.GoDaddyCares.com for more information.

Go Daddy is proud to be an equal opportunity employer.

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