All Jobs | By Location | By Category | By Type | Main |
Demand Generation Marketing Manager | ||||||||||||||||||||||
|
|
|||||||||||||||||||||
Job Description | ||||||||||||||||||||||
TAKE THE NEXT STEP IN YOUR CAREER! Are you looking for a high energy and strategic marketing position with a rapidly growing team? Join Relias Learning, the undisputed leader in providing Software as a Service online learning solutions! We’re passionate about our product and our customers. What we deliver is truly something you can be proud of; our customers think so, too as we proudly boast a net retention rate of 95%!
WHAT CAN RELIAS OFFER YOU?
WHAT YOU’LL BE DOING: · Measure, analyze, and optimize web marketing traffic campaigns and sources. · Work with other members of the marketing team on lead generation across branding, product marketing, event engagement, etc. · Maximize web demand gen while reducing the cost per Marketing Qualified Lead (MQL’s) · Optimize digital marketing analytics to include full-funnel transparency across multiple channels, platforms, and tools. · Aligning content and messaging with data-defined customers’ interests. · Run click attribution and A/B testing software that informs marketing campaigns. · Conversion Rate Optimization (CRO): Track and analyze content and campaign effectiveness to determine ROI and prioritize content, channels, and resources. · Perform web updates, other duties and projects as required or assigned.
YOU’VE GOT WHAT IT TAKES IF YOU HAVE: · Minimum of 5 years digital marketing and/or related web experience required. · Expert data and analytical skills with ability to transform data into actionable insights. · Expert at Google Search Console, Google Analytics, and Google Tag Manager. · Strong communication skills to include: written, presentation, and oral communication. · Strong leadership, initiative and work ethic. · Ability to understand and modify basic HTML and CSS on different platforms. · Ability to work with CrazyEgg, Optimizely, Moz, Search Metrics, and similar platforms. · Ability to think strategically while multi-tasking in a fast-paced environment. · A team player who is open to feedback and new ideas. · Strong organizational skills and attention to detail. |
||||||||||||||||||||||
|
|