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Creative Copywriter
Job#: 456825
Positions: 1
Posted: 09/28/2017
Job Type: Full Time
Location: CA - Mountain View
Department: Marketing
Category: Marketing Professional
Salary: Salary
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Job Description

The Google Food program’s vision is to inspire and enable the world to make food choices and use food experiences to develop more sustainable lifestyles and communities. The Google Food program’s mission is to inspire and enable the Google community members to make food choices and enjoy food experiences that support them in being their best. Based on the program’s vision and mission, the Google Food Team has developed a clearly defined strategy that strongly emphasizes collaboration, innovation, the Responsible Business framework, and behavioral sciences.


The Marketing, Communications and Engagement (MCE) team exists to support this client’s global food program and to communicate its values both to users and to vendor partners.


Role summary

Bon Appétit at Google is hiring a Creative Copywriter to join the MCE team. This person will report directly to the Global Art Design Manager. The right candidate will be energized by supporting creative efforts from conceptual development to project completion and will work collaboratively with other team members to deliver creatively on marketing campaigns, storytelling and creative writing projects, design roll-outs and other client needs.



  • Develop original, creative and engaging copy for a range of print and digital media, including campaign collateral, partner- and user-facing training materials, articles, video scripts, newsletters and proposals.

  • Create scaleable content that speaks and appeals to our users and different target markets across the globe.

  • Effectively collaborate and maintain strong relationships with teams across the business (Regional Food Service Managers, the global Google Food team, partner leadership team, Compass Global team, and the MCE team both locally and globally).

  • Provide new recommendations for and actively support the further evolution of the Google Food Program’s brand.   

  • Copy-edit existing content to ensure consistency with the brand voice.

  • Create, define and oversee multiple creative projects and additional duties on competing timelines and in a fast-paced environment.

  • Manage relationships and long/short-term projects with external creative agencies.

  • React quickly to client feedback and proactively make adjustments to projects when needed.




Minimum Qualifications:

  • 3-5 years writing experience (culinary and/or food writing a plus)

  • Exceptional spelling, grammar and punctuation skills; strong attention to detail

  • Familiarity with commonly used style guides

  • Versed in emerging creative digital content technologies, platforms and best practices

  • Strong understanding of visual communication and the design process

  • Experience interacting directly with client stakeholders

  • Self-starter who can work well both independently and across multi-level stakeholder groups

  • Strategic thinker with a proven track record of seeing projects through from concept to post-mortem

  • Thrives in a fast-paced, startup-like environment

  • Agency experience preferred, with clear understanding of relationship-building with client organization

  • Interest in food, commerce, culture, and new advertising trends and techniques


Leadership behaviors (Compass internal values)

  • Think fast, use technology - Finds new/quicker ways of meeting goals, shows conviction in own judgment and decisions and responds quickly under pressure

  • Openly share and co-create – Delegates tasks to develop others

  • Passion for quality – Takes personal responsibility for correcting customer service problems, consistently sets demanding performance expectations and sets priorities to maximize benefits

  • Win through teamwork – Pursues friendly relationships with colleagues, shares own knowledge and insight and displays a high level of energy and commitment to the organization

  • Embrace diversity – Listens to others and values their contributions, is receptive to new ideas and builds on ideas and acts in ethical and socially responsible manner.

  • Take responsibility and make the big calls – Uses the right influencing techniques to gain the necessary commitment and support from others, both internally and externally

  • Making money in the right way - Taking the responsible approach to business


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