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Catering Sales Associate Apply
CA - Orange

The Catering Sales Associate is the field sales leader for catering and delivery. Responsible for planning, developing and growing catering sales within one or more assigned regions inclusive of all industries in B2B as well as building catering sales with B2C. Must display and coach sales behaviors to achieve sales targets of catering and delivery, and to help establish/maintain Red Robin as the choice for catering.

Duties Include:

  • Works directly with Catering Sales Manager, GMs and Team Members within the restaurant to achieve annual sales targets
  • Creates sales strategy within assigned region(s) utilizing techniques and tools to acquire new business and retain current business
  • Forecasts future catering opportunities to reach business plan goals
  • Effectively executes all steps in the established sales cycle process
  • Develops and produces hot leads provided by CRM and other lead sources
  • Improves local store catering sales for assigned market and builds brand recognition for Red Robin catering through different mediums, following the sales process, working collaboratively with other departments and utilizing assigned sales tools
  • Identifies sales opportunities, primarily via telesales, by becoming a market expert through exploring major events and activities and utilizing techniques for new and repeat customers within the business sector
  • Plans menus, orders, and deliveries with Guests and uses the opportunity to utilize suggestive selling techniques and reinforce Red Robin’s quality products and services
  • Creates new opportunities and maintains all customer records within the CRM database
  • Analyzes current trends and results using sales data and reporting to achieve annual sales targets
  • Utilizes daily sales logs to record progress and shares successful techniques and practices with peers and leadership
  • Maintains on-going contact with catering Guests to build sales through thank you letters and follow-up calls seeking sales feedback on orders and referrals
  • Effectively demonstrates required sales techniques to build sales and provide ongoing support of Guests and gain repeat orders
  • Ensures Guest complaints are resolved by investigating problems, developing solutions, and makes recommendations to leadership for improvement in the catering process based on Guest feedback and analysis of CRM data
  • Drives from residence to conduct field day, canvassing in assigned trade area and meeting face-to-face with Team Members a minimum of 1-2 times per week or as sales dictate
  • Executes tastings with potential Guests as needed to include site visits and transportation of food     
  • Manages the sales cycle, quotas, customer follow-up and service requests for all Guests
  • Manages multiple projects at once


  • Minimum 5 years catering sales experience, preferred
  • Knowledge of CRM system such as Salesforce, Sales Cloud, Monkey Media
  • Associate’s degree or higher preferred
  • Must be at least 18 years of age
  • Have a valid state driver’s license with an acceptable motor vehicle record absent restrictions that do not pose safety risks given the essential job functions
  • Have a reliable vehicle and proof of auto insurance
  • Energetic, friendly attitude and exceptional guest service skills required

Knowledge, Skills and Abilities: 

  • Must be able to effectively and concisely communicate, read and write the English language fluently and clearly
  • Must be able to perform basic math skills including addition, subtraction, multiplication and division)
  • Must have excellent listening skills
  • Ability to convert leads to recognized revenue
  • Ability to accept responsibility and be accountable for decisions and actions
  • Has strong knowledge of commonly-used concepts, practices, and procedures in a restaurant and catering
  • Relies on experience and judgment to make effective decisions
  • Strong interpersonal and communication skills
  • Exhibits teamwork at all times
  • Ability to work in a fast-paced environment
  • Excellent organization and problem-solving skills
  • Ability to analyze sales reports and make judgments on strategy to increase catering sales

Red Robin is an Equal Opportunity & E-Verify Employer